• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Four in ten marketers say personalisation is already having positive impact

May 3, 2019
-
Latest News
-
Posted by News Desk

Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences that have a direct impact on improving sales, profits and engagement.

The “Clear Path to Personalization” study published by Arm Treasure Data and Forbes this week shows that brands are finally getting to grips with cutting-edge tech. However, they are still a year or two away from fully maximising its potential. More than half of the 200 marketing execs surveyed said that they will look to advance the use of personalisation into early 2020.

Personalisation can increase the effectiveness of content marketing campaigns as it empowers brands to serve up better tailored and targeted materials for end users. The benefits go beyond content though and can actually lead to a notable uptick in sales and benefits for the wider business.

41% of marketers say that personalisation is now a priority, but three quarters still only spend 10% or less of their budgets on the practice. The study found that there will be a concerted effort on the part of marketers to ensure that they can get up to speed in this area in 2019 as they aim to deliver better value.

In terms of maximising the potential of AI, marketers admit that a lack of data could be an issue during the next 12 months. Another concern is the presence of silos, which makes it harder for departments to collaborate and adopt new tech at scale. This is part of the reason why 46% admit to not yet being the best place for delivering on the benefits of personalisation.

Tags
AI
Content marketing
← PREVIOUS POST
Google to premiere new “SEO Mythbusting” video series this month
NEXT POST →
Five content marketing trends for summer 2019
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Half of micro-influencers publish two pieces of content a day

October 15, 2018
-
Latest News

Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, authenticity and sharing are the key …

Read More →
Posted by News Desk
1 MIN READ

Agencies outperform in-house peers in marketing, report finds

November 6, 2020
-
Latest News

Agency staff perform much better than in-house counterparts across a complete spectrum of digital marketing competencies, according to a new report released this week by the Chartered Institute …

Read More →
Posted by News Desk
2 MIN READ

How many sites would pass Google’s Core Web Vitals test?

August 14, 2020
-
Latest News

Google’s Core Web Vitals will soon be used as a ranking signal in search, but only 12% of mobile pages would pass an assessment for the benchmarks, according …

Read More →
Posted by News Desk
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Four in ten marketers say personalisation is already having positive impact - Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.