• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Content marketing will dominate martech spend in 2018

July 13, 2018
-
Latest News
-
Posted by News Desk

Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published by Walker Sands Communications.

The latest report suggests that marketers are becoming overwhelmed by the pace of tech changes as less than a third believe they are keeping up. However, there is no pushback against the digital transformation trend. On the contrary, the majority will increase investment this year.

Almost two-thirds said that they will spend more, and content marketing is a primary outlet for brands along with email marketing. There is also a growing desire to increase investment in cutting-edge tech solutions relating to CRM and analytics.

The dizzying world of data has become a major challenge for brands as they recognise how important it is for making relevant, smart decisions, but business leaders agree that certain challenges are preventing them from leveraging it to its full potential.

A meeting of the industry’s greatest marketing minds this week echoed these sentiments. Key figures from major brands including Coca-Cola, Zuji, Income and Johnson & Johnson said at a roundtable that it can be difficult to determine the metrics that drive real value and return on investment.

Johnson & Johnson Asia Digital Lead Saumya Mohata said: “Where it gets challenging for us, and I think for others too, is that there’s so many metrics out there, and it’s hard figuring out what’s driving the business, and what’s to be put aside.”

For these brands, the ambition is to bring data and creative together in a manner that ensures brand safety and delivers cost-effectiveness.

Tags
Brands
Content marketing
← PREVIOUS POST
Content marketing a top priority for 60% of CMOs
NEXT POST →
Creating a strong visual identity to improve content marketing
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Content marketers should prepare now for voice and visual search

October 18, 2019
-
Latest News

Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time is rapidly approaching. So says SearchEngineLand.com …

Read More →
Posted by News Desk
2 MIN READ

Social media ads will account for around half of marketing budgets this year

January 24, 2020
-
Latest News

Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality content and ads, a new study …

Read More →
Posted by News Desk
1 MIN READ

Marketers slow to improve page speed despite consumer demands

January 23, 2019
-
Latest News

More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new research showing that 45% of consumers …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Content marketing will dominate martech spend in 2018 | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.