• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Content marketers should prepare now for voice and visual search

October 18, 2019
-
Latest News
-
Posted by News Desk

Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time is rapidly approaching.

So says SearchEngineLand.com contributing editor Greg Sterling, who notes in his article this week that ‘voice search’ may not reach the somewhat wildly predicted level of 50% by 2020, but has certainly already significantly surpassed the 20% of all searches announced by Google back in 2016.

Voice input on smartphones has now become a decidedly non-trivial percentage of search enquiries.

The precise figure remains unclear as Google is notoriously tight-lipped about releasing such data.

Even so, content marketers would be unwise to ignore a trend that’s growing as vigorously as ‘v.’

The other ‘v’ that Sterling highlights is visual search – less mature than voice search, visual search is nonetheless fast becoming a popular alternative to typing text into a search box.

The tech is developing apace: Google has been working assiduously to refine its visual search tool ‘Lens.’

Built on computer vision, object recognition and machine learning, Lens can now translate text, search restaurant menus, scan barcodes, and scan objects in the physical world – this stuff drives commerce.

Microsoft has been in on the visual search act since 2009 and has been steadily upgrading and improving Bing’s visual search capabilities.

Pinterest also has its own version of Lens: its camera search lets users isolate items on pins or even offline ‘IRL’ (in the real world) and then search on them visually to discover similar objects.

Big retailers such as IKEA have been working with Pinterest to bridge online and offline worlds and “bring back the magic of shopping through innovative paid campaigns”, according to Joy Kelly, media manager at IKEA Retail US.

Demand for visual search is high – and growing – among millennials, who now prefer it to text on smartphones, according to new research.

Sterling says that product marketers and retailers should optimise for image search, and local marketers must ensure that their local profiles have a rich supply of images as profiles with optimised images outperform those without them.

Tags
Lens
visual search
voice search
← PREVIOUS POST
Google says status codes are always checked before content crawling
NEXT POST →
New Ways to Target Google Ads in Google Search
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Meta advertising: how removal of targeting options affects PPC

January 6, 2022
-
Latest News

Meta advertising: how removal of targeting options affects PPC   Meta, formerly known as Facebook, announced on 9th December 2021 that it will be removing specified detailed targeting …

Read More →
Posted by Getsy Malar Mannan
3 MIN READ

Do marketers prefer SEO or paid search?

April 3, 2020
-
Latest News

Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite organic search driving 53% of all …

Read More →
Posted by News Desk
1 MIN READ

Organic search key for local companies over Black Friday weekend

December 2, 2019
-
Latest News

Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts for around 50% of all local …

Read More →
Posted by News Desk
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

Content marketers should prepare now for voice and visual search | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan