Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John Mueller.
When asked about the use of quotes in blogs, articles and other content in a Q&A on Reddit, Mueller said that blockquotes do not prevent content from being seen as duplicate, but can actually provide some sort of unique value if they support an argument or thesis within the text or offer additional insights.
Mueller added: “Google doesn’t treat ‘blockquote’ or any of the other elements in a special way when it comes to quoting other pages. The important part is really just to make sure that whatever you’re publishing has unique value of its own.”
Mueller went on to say that Google does not penalise the use of blockquotes, even if entire pages of text are duplicated, but noted that context is important. If the quote does not offer sufficient value, then it is unlikely that it will help content to rank on the first page of SERPs. Mueller said that a simple “rehash” will rarely leave a favourable impression with end users or Google.
While quotes can supplement original creative to improve content output, social media users have bemoaned the presence of ads on platforms such as Facebook and Instagram in a new study by Blue Fountain Media.
Three quarters of the 18 to 55-year-olds surveyed said that they believe that social ads are now taking over their news feeds, but two-thirds admit that they often find products that they otherwise might not have thought about after viewing them.