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Just as the world started to come to grips with the COVID-19 Delta variant, a new strain entered the global scene at …
Meta advertising: how removal of targeting options affects PPC Meta, formerly known as Facebook, announced on 9th December 2021 that it …
Recently, Microsoft announced the finalisation of its Shopify integration into Bing Shopping and Bing Search. The tech giant expressed its satisfaction …
As the year draws to a close, content marketers reflect on some of the market impacts that have influenced day-to-day business activities …
Since the outbreak of the COVID-19 pandemic, the hospitality industry has had little cause for celebration. The first lockdowns, instituted in …
The Black Lives Matter (BLM) movement needs no introduction. Since its inception in 2013, BLM has challenged many social constructs and …
Any reputable and knowledgeable source in the industry knows that content marketing is no longer simply the production of written marketing texts. …
User and consumer privacy on the internet has been a hot topic for some time now. It came under the spotlight …
Google took to Twitter on 17th November 2021 to announce the rollout of a broad core update. In this message, the …
Microsoft recently launched its IndexNow initiative, which instantly notifies search engines of new content, website changes, and updates. These notifications aid the …
The annual UN Climate Change Conference commenced on 31st October 2021 in Glasgow. It once again brings the environmentally conscious and …
Recent reports once again spotlighted and sparked debate regarding Google’s content management ethics. A lawsuit, spearheaded by the State of Texas and …
Microsoft and Yandex have announced a new website indexing initiative called IndexNow. IndexNow, which was launched on 18th October 2021, is a …
COVID-19, anti-racism movements, and Brexit featured prominently in international news during 2020. The Black Lives Matter and Stop Anti-Asian Hate movements cast …
Marketing professionals continuously emphasise that the success of content marketing depends on a definite connection with an intended audience. Recent reports detailed …
Google recently issued search engine optimisation (SEO) guidelines to assist the designers and content marketers of e-commerce websites and advertising campaigns to …
Top professionals in the industry continuously emphasise that no marketing campaign can attain success if it does not connect with and relate …
Marketers often look at the different forms of marketing as separate elements functioning in isolated compartments. All the various aspects and …
Business-to-business (B2B) content marketing involves the creation and publishing of materials to promote brands, increase exposure and user traffic, and generate leads …
If you want to be at the top of the pile in the search engine rankings, it is vital to have a …
Prominent online traders such as Amazon, Etsy, eBay and Wayfair experienced price drops and less consumer traffic during the end of July …
Most marketing professionals are familiar with Scott Brinker’s marketing technology landscape slide. Commonly known as the Martech 5000, this slide initially …
Corporate social responsibility (CSR) is an integral part of present-time management approaches. The United Nations Industrial Development Organisation (UNIDO) defines CSR as …
The latest gossip, breaking news and trends all vie for attention on social media platforms. This virtual innovation emerged in 1996 and …
Google, in a recently published episode of its Search Off the Record podcast, discussed the ranking of search results and the identification …
The adverse effects of COVID-19 on industries and economies remain a cumbersome discussion point. Historically, 2020 will always be labelled as the …
Search engine optimisation (SEO) is the foundation of digitised marketing initiatives. Statistics have revealed that user searches constitute approximately 50% of website …
Marketing is a tough, deadline-driven industry reliant on gaining and retaining clients. The competition in this industry is fierce, and even before …
Google, according to Statista data, is undoubtedly the most used and popular search engine in the world. As of February 2021, Google …
The COVID-19 pandemic has redefined almost every tier of social and business life. Isolation, masks, social distancing, and expressed and unexpressed fears …
Google launched its long-anticipated structured data testing tool in May 2021, more than a year after it dropped the curtain on its …
Keywords and phrases underpin search engine optimisation (SEO) and digital marketing strategies. Google and Microsoft are recognised as two of the …
Any consumer or customer–reliant company recognises the importance of marketing. However, it is often challenging to prove the impact of marketing in tangibles such as …
A chosen search phrase and a few clicks of the mouse eclipse the need for traditional advertising. Print media marketing, such as …
High business rates, squeezed incomes and the birth of the ‘experience economy’ have all played their part in the demise of the high street, …
Instagram has announced that a new draft option will be added to the Stories format so that creators can come up with …
Webpages that are ‘informational’ in nature and optimised for mobile are the most likely to receive a Core Web Vitals ranking boost, …
With two-thirds of marketers anticipating greater investment in ‘website enhancements’ in 2021, according to a new Content Marketing Institute (CMI) study, the …
Blog posts and short articles were used by 97% of tech marketers during the last 12 months, making written content the most …
With the latest annual Shopper Experience Index from Bazaarvoice revealing a rise in “social commerce” and a reliance from consumers on digital …
Brands have been advised to use “rich, visual content” to engage with a growing number of UK consumers who are eager to …
Blog posts are a fundamental part of every content marketing strategy as they are affordable, perfect for SEO, and can be tailored …
Working from home during the pandemic has led to a new condition called ‘Zoom fatigue’, where employees are finding it difficult to …
Google recently stated that removing comments from blog posts can have an adverse impact on rankings, as the search giant’s algorithm can …
Shorter news articles and blogs can be just as relevant and valuable for readers as long-form content, according to Google’s SEO expert …
With Google’s confirmation last Friday that passage indexing is finally rolling out to search results, webmasters and SEOs will be eagerly analysing …
Google has confirmed that its new passage ranking is now live in search results in US English and will be rolling out …
Removing comments from blog posts and other pages on a website could negatively impact search rankings, according to Google’s SEO expert John …
A recent study by SEMrush found that 90% of marketers are producing blog posts, making the format the most widely deployed in …
More than a third of marketing leaders say that they have adapted their content output to “reflect the economic climate” in a …
Video will be a top priority for marketers in 2021 according to new research from Wyzowl, but many will have to wrestle with …
Businesses have been advised to prepare for Google’s Core Web Vitals right “now” after a new study found that a third of marketers either …
Google said that it wants search results on mobile to “shine” after unveiling a newly designed format that will make it easier …
Skills shortages are becoming a major problem for global businesses, as only a third claim that they have access to the talent, …
Google has released a new search guide about holiday shoppers to help marketers understand recent changes in consumer behaviour, with the view …
Agency staff perform much better than in-house counterparts across a complete spectrum of digital marketing competencies, according to a new report released …
More than a third of marketers say that content marketing is the most important topic for them heading into 2021 as they …
Brands using Instagram for video marketing in the run-up to Christmas will now be able to host live streams for four times …
The vast majority of consumers are using digital channels much more frequently in 2020 compared to a year earlier, according to new …
Google has cleared up confusion about passages within content after stating that blocks of text in an article or blog won’t be …
Google has revealed that “almost every” search query now makes use of the BERT natural language processing tech that has changed how …
Online shoppers are browsing for content more frequently and are now more likely to purchase products after viewing that content amid a …
The demand for online content is soaring, but B2B marketers are struggling to satiate consumers by producing enough quality blogs and articles …
Publishing content that creates an emotional bond with consumers is the best way to drive sales over the festive period, according to …
Google is putting high-quality content front and centre in search with a ‘News Showcase’ format that will include interactive story panels and …
Three quarters of brands have increased their spend on influencer marketing in 2020 and many are exploring more “platform agnostic” campaigns to …
Google rewrites meta descriptions for the vast majority of pages in the top listings in search results to increase their relevance, according …
TikTok has topped the inaugural Global Ad Equity index published by media company Kantar after beating off competition from Instagram, Google and …
Google has confirmed that crawling over the new HTTP/2 architecture will start for some websites in November as it looks to cut …
Google has advised SEOs that including keywords in a domain name offers no search ranking benefits and instead urged brands to build …
Google has outlined a few of the features it has added during the last 12 months to deliver “reliable information” to users …
Content with a word count of 1,000 or less earns the most backlinks and is more likely to be shared by people …
Websites that have slumped in search rankings following a core algorithm change can recover before the next update if issues are addressed, …
Marketers should create “conversational” content around product and service FAQs to improve SEO for voice search, according to a new study about …
Bing has advised webmasters that the quality and relevance of content is of the utmost importance and that it will not index …
Young people in the UK are becoming increasingly wary of support from brands for popular social and charitable causes after a new …
Google says that there may now be fewer FAQ rich results being served to users in search results following concerns that the …
Google has announced that it is adding new features to Activity Cards. Activity Cards were introduced back in January 2019, with the …
Mozilla has reached an agreement to continue to keep Google as the default search engine on its Firefox web browser. The news …
Google’s Core Web Vitals will soon be used as a ranking signal in search, but only 12% of mobile pages would pass …
The majority of companies are now spending more money on marketing compared to before the global pandemic amid a renewed focus on …
Financial institutions that adopt a “marketing mindset” for digital transformation schemes deliver a better-than-expected return on investment (ROI) from cloud-based initiatives, according …
Companies crafting news content can now occupy two spots in Google’s ‘Top Stories’ carousel after the search giant rolled out a new …
Google has advised site owners to use a new structured data markup related to ‘work from home’ after revealing that searches for …
Two-thirds of consumers will increase social media usage in a post-lockdown world after becoming accustomed to reading and watching content. A new …
Google announced on Wednesday that the rollout of mobile-first indexing for all sites in search has been delayed by six months to …
Google has advised SEOs to optimise for a variety of factors and consider taking different paths to get their desired outcome after …
More than a quarter of people click on the first organic result in Google search rankings, according to a new study published …
YouTube has started testing several new ad formats as it attempts to create an online ad environment that helps brands and consumers …
Google has launched a new feature for image search results that allows users to explore topics in greater detail and could potentially …
Almost half of professional SEOs say that their workload has increased since the onset of the global pandemic as more businesses move …
Voice search was tipped as a major trend for 2020, but a new study by Perficient has found that usage has actually …
Short-form video sharing app TikTok has launched a new For Business initiative that aims to help brands use ad products and publish …
Google’s ad revenue is expected to decline by 5% this year due to a “sharp pullback” in investment from the travel industry …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …
Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …
A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …
News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Marketers should “banish silos” and centralise the management of content to reduce the amount of time and resources that are wasted completing …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …
The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …
Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …
Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …
Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …
Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …
Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …
Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …
Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …
There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …
More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …
Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …
A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …
Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …
SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …
Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …
The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …
Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …
The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …
Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …
A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …
The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …
Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …
Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …
Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …
Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …
Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …
Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …
Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …
Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …
YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …
A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …
Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …
User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …
How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …
Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …
Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …
Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …
Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …
Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …
The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …
Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …
Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …
The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …
Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …
Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …
Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …
Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …
Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …
Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …
Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …
Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …
A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …
There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …
Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …
Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …
More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …
Voice search is a major trend for 2020, but a new study by digital transformation consulting firm Perficient Digital has found that …
Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …
Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …
Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …
Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …
Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …
Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …
Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …
Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …
Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …
There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …
Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …
Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …
Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …
Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …
Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …
Mobile is now truly a disruptive force in marketing, according to a new report by WARC. The report shows that 94% of …
B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …
Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …
Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …
IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …
As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …
Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …
Ad viewability in the UK increased to 70.9% during the first half of the year, a rise of 7.5 percentage points, following …
Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …
Google will let Search Console users mix the old with the new when it launches its updated version of the service in …
Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …
Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …
A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …
Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …
Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …
A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …
Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …
The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …
Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …
A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …
Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …
Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …
Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …
Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …
Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …
After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …
Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …
Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …
DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …
Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …
Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …
Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …
Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …
Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …
Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …
Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …
LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …
New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …
Consumers now crave localised content that is based on their own culture and that speaks to them personally, according to a new …
Twitter users will no longer be able to add precision location tags when they post content on the platform after the social …
Two-thirds of agencies are now working with more content marketing clients compared to a year ago, according to the inaugural “Agency Survey” …
More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …
Google has added colourful flourishes and fresh icons to desktop search results as part of a new design, which was first spotted …
The majority of agency teams are capable of producing five or more pieces of content every week, but just a third of …
Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …
More than a third of smaller enterprises are now publishing content “consistently” and the majority want to create more visuals for their …
Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …
Tech brands “need to step-up” their content marketing efforts to reach and engage with senior buyers or “risk being ignored” entirely according …
Accessibility for people with disabilities remains a problem even on the highest-ranking websites on Google according to a new study by Searchmetrics. …
B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …
Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …
Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …
Three-quarters of B2B professionals consume content for two hours or more every week and articles, whitepapers and blog posts are among the …
SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …
Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …
Google announced this week that it will soon increase the number of ads it displays on mobile devices. For the first time, …
A new study found that consumers were more likely to engage with a brand’s website after three pageviews of personalised content. In …
Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …
Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …
Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …
Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …
Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …
Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …
Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …
Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …
Google is now serving up more images in core web search results in a move that again highlights the need for …
Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …
Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …
Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …
Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …
Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …
Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …
Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …
B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …
Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …
Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …
Content marketing is now second only to paid search as the most important marketing strategy for digital advertisers, according to a …
Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …
Bing rolled out several new features for search on web and mobile last week as it follows Google’s lead on making …
Micro-influencers have usurped celebrities as the top outlet for investment from brands in marketing campaigns, according to a new study released …
Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …
A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …
Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …
Twitter has launched a new tool for marketers that will tell them the best time to post visual content. The latest …
Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …
95% of brands are struggling to innovate and integrate disruptive tech advances into their content marketing strategies, a new study published …
Google says that brands should not consider optimising content for mobile as a single one-and-done fix and that it needs to …
Wikipedia remains the most visible site in Google SERPs, beating the search giant’s own YouTube for organic performance, according to the …
Facebook launched a range of new video ad programs at a media event in New York on Tuesday, as it looks …
Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …
The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …
YouTube will roll out a new penalty system for creators who fall foul of the platform’s content policies later this month …
Google’s accelerated mobile pages (AMP) really do improve organic search performance on smartphones, according to the first large-scale study of the …
Agencies are in the best position to deliver memorable content for clients as they are more committed and sophisticated in their …
Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …
Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …
More than two-thirds of large enterprises believe that their content marketing campaigns are more successful compared to a year ago despite …
Brands that deploy content marketing campaigns across three or more channels can significantly increase key metrics and deliver better returns compared …
Snapchat is known for its endless cycle of ephemeral content, but that could be about to change as the social media …
Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …
Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …
YouTube is taking further steps to reduce the visibility of videos that spread misinformation after tweaking its engine with the aim …
A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …
More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …
American multinational AT&T confirmed on Friday that it would finally make its return to the hugely popular video streaming platform. YouTube …
Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, …
Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …
Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …
Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …
Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …
Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …
Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …
Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …
Facebook has refuted suggestions that its army of content moderators have to use inaccurate and disorganised information in its ongoing fight against …
Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …
More than 90% of IT decision-makers (ITDMs) are regularly consuming tech content and want the latest insights on the cloud, security and …
Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …
Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …
Brands could benefit from publishing engaging news content on social media in 2019 as a fifth of US adults now use Facebook, …
A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …
Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …
Organic traffic on Facebook has nosedived for more than a third of marketers, according to a new survey by Search Engine Journal, …
Google has denied that personalisation creates “filter bubbles” for users entering queries into search after a study released by DuckDuckGo suggested that …
Interactive infographics and other forms of organic content are considerably more effective at boosting SEO than influencers, according to a new study …
Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …
Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …
Google Search Console will now use data from its new mobile-first index in coverage reports and has started notifying webmasters that a …
Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …
Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …
Four in five brands want to outsource marketing strategies related to data amid a crisis of confidence about the ability to leverage …
Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …
Six in ten marketers do not tailor content campaigns for local audiences in international markets, according to a new study that highlights …
Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …
Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …
Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …
B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …
Travel brands should focus on the “old school” method of publishing authentic, high-quality content rather than creating flashy experiences and tapping into …
Brands get the most value from publishing content during the first stage of a buyer’s journey and three quarters use either editorial …
There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …
Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …
Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …
Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …
A new report published by Zenith states that many brands are unable to enjoy growth via their e-commerce platforms as their sales …
A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …
Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …
Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, …
Six in ten B2B marketers have increased their spend on written digital content, including articles and blogs, during the last 12 months, …
A new study commissioned by IPA and ISBA is the latest to show the continuing struggles that marketers are having with metrics …
Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …
Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …
Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …
Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …
It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …
Google Search is celebrating its 20th anniversary on Tuesday by announcing a slew of new updates, including the arrival of a ranking …
Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …
Google still leads the way in the search engine stakes but Bing has been rolling out a raft of frequent updates for …
Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …
Pinterest has traditionally been viewed as a lesser-known quantity in the social media sphere as Facebook, Twitter and Instagram reign supreme, but …
Google Ads’ exact match targeting capabilities have been updated to cover search queries with different keywords, paving the way for search intent …
Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …
Google search now serves up content twice as fast for repeated queries on Android through the use of a new form of …
Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …
Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …
Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …
Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …
Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …
Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …
Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …
Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …
Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …
The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …
Tech enterprise Appier wants to help brands serve up automated content to audiences across multiple channels with a new AI-driven marketing platform. …
Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …
Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …
Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …
Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …
Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …
According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …
Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …
Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …
Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …