Several LinkedIn account holders recently noticed and reported receiving numerous requests to subscribe to newsletters from different companies and brands. One …
Publishing personalised content has helped 93% of companies increase revenue, according to new findings from the ‘2020 B2B Digital Experience Report’ released …
Three quarters of private investment management firms are producing content regularly to support thought leadership, according to new research released this week …
Marketers are focused on nurturing leads and retaining customers following budget and headcount reductions due to COVID-19, according to a new study …
Google says that it removed 25bn pages of spam from search results every single day last year as part of its continued …
A new study by Citrix Systems is the latest to show that the global pandemic has been a major catalyst for digital …
News articles can contribute to the quality of a website and do not need to be very popular to be worthwhile, according …
Google is working on a new search ranking signal that incorporates the recently introduced Core Web Vitals as part of its plans …
Healthcare marketers have faced more challenges than most during the last three months, but many are still prioritising the publication of content …
The number of content requests from B2B buyers has risen for the third year in a row, according to a new report …
The use of relevant and accurate web copy on product pages is closely linked to “exceptional” customer experiences, according to new research …
Content marketing is viewed by UK SMEs (small to medium-sized enterprises) as a vital tool for communicating with customers about new products …
Two-thirds of companies say that a lack of access to skilled staff is making it difficult to manage content marketing campaigns effectively, …
Google started rolling out the second major algorithm update of the year on Monday as it continues its “mission” to deliver relevant …
Google has warned against trying to “game the algorithm” when using internal linking as it will always take into account what’s best …
Google said that search and ad revenue fell to $24.502bn during Q1 2020, but the company’s overall revenues beat expectations despite it …
Engagement for ‘work from home’ content has increased by 76% on LinkedIn during the global pandemic amid rising demand from B2C and …
Advertisers using Google Ads will soon need to verify their identity as part of a new system that aims to increase “transparency, …
There were 16 days of search results volatility during the three-week period to early April, according to new data published by SEO …
More than two-thirds of marketers are now using more web content compared to before the outbreak of COVID-19, according to a new …
Content marketers have an opportunity to engage with “literally captive audiences” during the lockdowns being implemented across Europe and in North America, …
A third of marketers will invest more in lower-cost activities such as SEO and content if there is a global recession following …
Google may have to reveal specific details about its search algorithm after it was accused of anti-competitive practices in a long-running case …
Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …
SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …
Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …