Two-thirds of marketers would opt for paid search over SEO if they had to choose a single tactic to support campaigns despite …
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SEO experts have recommended using the Google Trends website to keep pace with the shift in popularity of certain search queries amid …
Content is the “most important asset” to a company, according to ABC Marketing Studios VP Robert Schefferine, who says that it encapsulates …
The coronavirus is having an impact on SEO metrics and has driven an uptick in demand for health and wellness content and …
Brands need to create and publish “awesome” content and then promote it in some way to improve the chances of better organic …
The ‘quality of content’ will be Google’s biggest priority in search during the next 12 months, according to a new study of …
Content marketing is a fundamental aspect of excellent consumer experiences and plays a major role in bringing “moving parts” together to satisfy …
The UK government’s AI advisory body believes that new laws are required to control social media algorithms and regulate how tech giants …
Copywriting and SEO are among the top five trends and hard skills for marketing teams to incorporate during the 2020s, according to …
A third of financial brands believe that digital skills are a “key gap” in their business, while just a quarter believe that …
The vast majority of marketers expect campaigns spearheaded by content to grow during the next two years as brands begin to experiment …
Google rolled out an update on Wednesday (22nd January) to prevent webpages from being duplicated on the first page of SERPs after …
Two-thirds of retailers admit that their creative processes and marketing distribution take too much time amid growing demands from customers for high-quality …
Google’s core algorithm update for January delivered “incredible increases” for niche content and had an impact across almost every category, according to …
Google has confirmed that structured data has no impact on search engine rankings and is merely a way to make pages appear …
Most of the January core update from Google, which began its rollout this Monday (13th January) at midday, has been completed, the …
Google’s Danny Sullivan announced via Twitter this Monday morning that the search colossus was rolling out a new core update. Essentially, this …
Business ratings and reviews giant Yelp has intensified its efforts to crack down on fake business reviews by targeting phoney ‘review rings’. …
Instagram’s meteoric rise to success was one of the major social media stories in the 2010s, but user growth may finally be …
YouTube has banned all personalised ads on videos that are “made for kids” as it continues its efforts to improve child safety …
A company’s ‘ethics’ are now a prime consideration for consumers prior to purchase, with eight in 10 people now taking the time …
Google’s John Mueller says that headings are a “bit overrated” in terms of SEO and that their primary purpose is to “frame” …
User-generated content (UGC) can boost brand affiliation and deliver audience insights, but spam and excessive amounts of UGC can have a detrimental …
How Google rates the Expertise, Authority and Trust (E-A-T) of a website is more important for hubs where information is “critical for …
Google may have traditional search locked down, but it currently lags behind Apple and Microsoft in the virtual assistant market, according to …
Google’s crackdown on fake news has helped it to hit a new milestone of serving up 11m fact-checked articles every single day. …
Google will now more accurately report Indexed Pages in Search Console following the rollout of an update earlier this week (15th December). …
Travel brands need to create and distribute genuine content to win over customers tired of seeing stock images with perfect beaches and …
Google is helping marketers to discover top trending product searches with the launch of a new website called ‘Shopping 100’. On Friday, …
The majority of B2C companies are now outsourcing one or more of their content marketing activities, according to the latest annual ‘B2C …
Google is now revolutionising search results worldwide with its BERT technology after confirming on Tuesday that the advanced algorithm is live globally …
Personalisation is set to be a key growth driver in marketing in 2020, but a new study by Gartner says that marketers …
The way that search results are structured may be helping webpages listed lower on the first page of rankings to get views …
Google is now using an AI-based system called neural matching to improve the quality of local search results and confirmed on Tuesday …
Ahead of Cyber Monday, and a potential spike in web-based queries, a new study by BrightLocal has found that organic search accounts …
Twitter has published a new report based on the “cultural insights” it has observed on the social media platform during the last …
Google continues to be the dominant force in search ad spending in the US, according to a new report published by eMarketer. …
Search engine optimisation is a difficult process to master, and Google has warned against following what bigger sites are doing without thinking …
Centralised data management is the key to unlocking high-quality, personalised content experiences, according to a new study by Oracle and Forrester Consulting. …
Instagram is hoping to make its social platform a more welcoming and less pressurised environment for young people after removing likes as …
Google says that recent core algorithm updates are a more likely cause of website traffic declines rather than the new BERT technology …
A new study by The Economist Group is the latest to find that C-Suite executives often undervalue the role that marketing plays …
There is a direct link between the quality of content and the willingness of consumers to view ads in digital environments, according …
Content campaigns can support “brand activism” and help marketers to align a company with important trends, issues and topics, according to new …
Outsourcing content creation has enabled manufacturing companies to communicate more complex topics and themes to audiences, according to a new study released …
More than two-thirds of UK enterprises want to produce more marketing content, according to a new report published by Canto. Canto recommends …
Voice search is a major trend for 2020, but a new study by digital transformation consulting firm Perficient Digital has found that …
Google rules the roost in search, but a new study by rival engine DuckDuckGo claims that more people would use alternative options …
Mobile search was a primary growth driver for Google in Q3 as its advertising revenues increased 17% to $33.9bn and click volume …
Google is set to usher in a new age for search engine algorithms after launching a new neural networking-based technology called BERT, …
Content creation is the most popular activity for outsourcing, and the majority of B2B brands now use agencies and other third parties …
Creating Brexit-related content can help publishers and brands engage with readers in the UK who are “hungry” for information about developments in …
Google says that status codes are the first port of call for content crawling as the number provides a quick and clear …
Content marketers should begin optimising now for the rise of ‘v’ – voice and visual search – a fast-growing innovation whose time …
Four in ten marketers expect an increase in tech investment during the next 12 months as AI, automation and analytics continue to …
Facebook is preparing for the busy pre-Christmas shopping period with the rollout of several new tools designed to make it easier for …
Spiderman, Clown and Witch feature in the top ten trending keywords for Halloween clothing, according to Google, which has released its annual …
Marketers who publish relevant content and update their websites regularly can win big and separate themselves from the “losers in this race” …
There has been a 350% spike in search interest for ‘near me’ and ‘local’ queries in the US compared to a decade …
Companies complying with the EU’s General Data Protection Regulation (GDPR) are seeing an increase in their targeted leads for marketing, according to …
Google appears to be preparing for the release of its new Stadia gaming platform after testing a new-look search results page for …
Google’s latest broad core algorithm update did not cause as much upheaval in search engine rankings as the previous change in …
Personalised content will be at the top of the marketing to-do list for business-to-business organisations in 2020, according to a new study …
Google released its latest broad core algorithm update late on Tuesday (24th September) after giving webmasters a heads-up via a tweet and …
Mobile is now truly a disruptive force in marketing, according to a new report by WARC. The report shows that 94% of …
B2B brands delivering ‘buyer enablement’ content through the right channels can drastically increase a buyer’s confidence when making decisions and drive sales …
Google is now breaking down the ‘key moments’ in videos with a visual timeline as it continues its efforts to help users …
Authoritative news content will remain “highly visible” in Google for a longer period after the search giant tweaked its algorithm to add …
IT professionals are baffled by the constant use of buzzwords such as ‘call to action’ and ‘omnichannel’ and believe that they are …
As the battle for dominance in search engines reaches fever pitch, a new study by Yext and Forbes has found just 50% …
Google’s John Mueller says that broad core algorithm updates do not aim to penalise webpages and instead merely push content that is …
Ad viewability in the UK increased to 70.9% during the first half of the year, a rise of 7.5 percentage points, following …
Blogs are the preferred content marketing format for B2B marketers attempting to drive lead gen and awareness, according to a new report …
Google will let Search Console users mix the old with the new when it launches its updated version of the service in …
Combining high-quality content with digital tools has enabled enterprises to deliver a 72% increase in new leads and a similar rise in …
Voice search has been described as a “winner takes all” environment by experts, but marketers are still overlooking its importance as just …
A third of SEOs want more support for forecasting amid concerns that a disconnect with senior-level management is hindering their ability to …
Only 20% of enterprises are effectively personalising content at scale despite 88% agreeing that they need to deliver more relevant and tailored …
Data blindspots and the inability to determine the success of campaigns remain major challenges for marketers at a time when the demand …
A new era of voice-dominated search could be on the horizon after a report released last week by eMarketer found that voice …
Organic search engagement now accounts for 45% of all click-based actions on Google, according to a new report by tech platform SparkToro, …
The dangers of being featured alongside dangerous or extremist ads online have been outlined again by a new study from the Trustworthy …
Retailer advertisers are set to spend $15.65bn on search next year, according to a new report by eMarketer, which found that paid …
A consumer’s mental state may affect how receptive they are to content, as a new study by Aki Technologies has found that …
Bringing digital marketing functions back in-house will come at the cost of creativity and productivity due to a lack of access to …
Android users will be able to select a search engine of their own choosing when setting up a new smartphone from next …
Google has updated its guidance for Core Algorithm Updates by adding four key question areas that brands should focus on to ensure …
Google is making it easier for brands to find the best keywords for content campaigns with an updated Planner tool that will …
Creating “attention-grabbing” content is crucial for brands eager to tap into the psychological motivations of high-level tech buyers, according to a new …
After unveiling the proposal in May, Google Images has this week launched an exciting new tool for creative content marketers: “Swipe to …
Third-party cookies, the principal means that marketers have relied upon for 25 years for targeting, retargeting, display advertising and general behavioural marketing, …
Google has just added a “JavaScript SEO basics” page to its Search developer’s guide. This covers useful general descriptions of how Google …
DuckDuckGo continues to grow in popularity as a privacy-focused alternative to the likes of Google after recently celebrating a milestone 40 million …
Google may be ready to make content even more shareable in search results after SEO experts spotted new icons in SERPs that …
Creating and distributing “high impact” content can drive a 200% increase in leads while costing considerably less than standard outbound marketing, according …
Brands using influencers to amplify the power of content require a steady stream of content to be successful, according to a new …
Video is now the primary storytelling format on Instagram as brands turn to more creative clips rather than static images and visuals …
Google says that it recently tweaked its search algorithm to ensure that only relevant and authoritative content is surfaced during trending events …
Content is now “super important” for modern businesses due to the rising cost of paid media and search, according to Online Marketing …
Organisations are now more confident in their ability to align content marketing campaigns with ROI, but many still believe that analytics and …
LinkedIn is on a mission to serve content that makes people “more productive and successful” after confirming changes to its algorithm that …
New research by the Local Search Association and SOCi is the second study this week to reveal the importance of localised content …
Consumers now crave localised content that is based on their own culture and that speaks to them personally, according to a new …
Twitter users will no longer be able to add precision location tags when they post content on the platform after the social …
Two-thirds of agencies are now working with more content marketing clients compared to a year ago, according to the inaugural “Agency Survey” …
More than half of consumers unfollow brands on social media if they post “irrelevant content”, while a third will turn off if …
Google has added colourful flourishes and fresh icons to desktop search results as part of a new design, which was first spotted …
The majority of agency teams are capable of producing five or more pieces of content every week, but just a third of …
Google began rolling out its June 2019 core algorithm update last week, but the changes have not been well received by two …
More than a third of smaller enterprises are now publishing content “consistently” and the majority want to create more visuals for their …
Brands with content occupying one of the top three organic search positions in Google are more likely to be surfaced in voice …
Tech brands “need to step-up” their content marketing efforts to reach and engage with senior buyers or “risk being ignored” entirely according …
Accessibility for people with disabilities remains a problem even on the highest-ranking websites on Google according to a new study by Searchmetrics. …
B2B buyers are “hungry” for content that aids their decision-making according to a new study by Skout, which states that informative digital …
Almost all social media users now visit four or more platforms every day and visual content still rules the roost in terms …
Google is giving search results a summer makeover with a new look featuring web page branding and favicons as it continues efforts …
Three-quarters of B2B professionals consume content for two hours or more every week and articles, whitepapers and blog posts are among the …
SMEs are still falling short in terms of documenting their marketing strategies and are not investing enough annual revenue into the practice, …
Each year, the Content Marketing Institute (CMI) undertakes extensive research that provides valuable insights on how marketers have allocated their resources and …
Google announced this week that it will soon increase the number of ads it displays on mobile devices. For the first time, …
A new study found that consumers were more likely to engage with a brand’s website after three pageviews of personalised content. In …
Consumers across all age groups are now more receptive to online ads and are becoming less concerned about auto-play content and ad …
Content marketing is now a “must have” for financial tech companies, according to a new study by BackBay Communications, which shows that …
Facebook has tweaked its video ranking algorithm to serve up more relevant content for users on its platform. In a blog post …
Google is aiming to educate and entertain marketers with a new video series based on search engine optimisation myths covering topics including …
Four in ten marketing leaders believe that artificial intelligence (AI) is enabling them to improve personalisation and deliver digital content and experiences …
Brands will increase their spending on video content by 25% this year as the ad industry makes its first steps towards becoming …
Voice search is potentially a “winner takes all” environment for marketers, and brands that fail to funnel enough investment into new tech …
Businesses are now taking a more strategic approach to content marketing, but many are still using brute-force and ad-hoc methods due to …
Google is now serving up more images in core web search results in a move that again highlights the need for …
Advertisers are leveraging less than half of the first-party data available to them despite the vast majority of brand marketers claiming …
Restaurants may be able to entice more customers to eat at their establishment by publishing content on social platforms after a …
Blockquotes can help to make content more relevant and add value when done tactfully, according to Google’s own search expert John …
Just one in ten marketers will use Digital PR to amplify the power of content marketing this year despite the vast …
Pharmaceutical brands’ websites are “content-poor” despite the fact that two-thirds of consumers want relevant and meaningful content to help them make …
Seven in ten B2B decision-makers say that thought leadership content is the single biggest influence on their choice of whether to …
Google says that it has fixed a “technical issue” that resulted in webmasters and SEOs seeing their content removed from the …
B2B manufacturing brands need to create more engaging content to help buyers make informed decisions, according to a new report released …
Marketers are quickly adding new marketing technology (martech) tools to their portfolio, according to the latest Marketing Utilization Report by marketing …
Advertisers will soon be able to dig into more relevant data about their campaigns on the Google Ads online advertising platform …
Content marketing is now second only to paid search as the most important marketing strategy for digital advertisers, according to a …
Two-thirds of people now prefer to share content on private messaging apps away from major social platforms and profiles, a new …
Bing rolled out several new features for search on web and mobile last week as it follows Google’s lead on making …
Micro-influencers have usurped celebrities as the top outlet for investment from brands in marketing campaigns, according to a new study released …
Google released a major core algorithm update last Wednesday, but a new report published by marketing data company Sistrix suggests that …
A new report by tech company Matcha is the latest to find that long-form editorial content is best for driving higher …
Seven in ten senior-level marketers strongly agree that content is crucial for improving brand trust, according to a new study released …
Twitter has launched a new tool for marketers that will tell them the best time to post visual content. The latest …
Nearly two-thirds of tech content marketers are concerned about the fast pace of search algorithm updates and general changes to search …
95% of brands are struggling to innovate and integrate disruptive tech advances into their content marketing strategies, a new study published …
Google says that brands should not consider optimising content for mobile as a single one-and-done fix and that it needs to …
Wikipedia remains the most visible site in Google SERPs, beating the search giant’s own YouTube for organic performance, according to the …
Facebook launched a range of new video ad programs at a media event in New York on Tuesday, as it looks …
Google has started displaying featured snippets in a search that displays content from a range of publishers in one simple and …
The key to extensive sharing on social media is long-form editorial content with “very long” headlines, according to a new comprehensive …
YouTube will roll out a new penalty system for creators who fall foul of the platform’s content policies later this month …
Google’s accelerated mobile pages (AMP) really do improve organic search performance on smartphones, according to the first large-scale study of the …
Agencies are in the best position to deliver memorable content for clients as they are more committed and sophisticated in their …
Google says that syndicated content is more than likely to outrank the original source material and that it is an inherent …
Visual content on Google offers “massive potential” for SEO-centric marketing campaigns and is often overlooked as a viable method for driving …
More than two-thirds of large enterprises believe that their content marketing campaigns are more successful compared to a year ago despite …
Brands that deploy content marketing campaigns across three or more channels can significantly increase key metrics and deliver better returns compared …
Snapchat is known for its endless cycle of ephemeral content, but that could be about to change as the social media …
Google continues to dominate organic search and was responsible for 96% of all visits on mobile during the fourth quarter of …
Great content is the best method for showcasing expertise and credibility rather than technical ranking factors, according to Google’s search expert …
YouTube is taking further steps to reduce the visibility of videos that spread misinformation after tweaking its engine with the aim …
A staggering 98% of marketers believe that content is “highly effective” and enterprises are allocating around a quarter of their budgets …
More than half of marketers still have no plans to create content using Google’s Accelerated Mobile Pages (AMP) initiative despite new …
American multinational AT&T confirmed on Friday that it would finally make its return to the hugely popular video streaming platform. YouTube …
Content writers and managers will be in high demand in 2019 as content marketing takes on a primary role in organisations, …
Consumers will spend less time watching video advertising by 2023 and brands will have to adapt their content strategies and create …
Google’s Senior Webmaster Trends Analyst John Mueller has urged webmasters to create great content rather than focusing on technically well-optimised sites …
Online articles and blogs will be the most popular content format for B2B tech companies aiming to drive both brand and …
Six in ten brands are planning to publish more editorial content during the next 12 months, according to a new study released …
Nine in ten marketers say that the publication of engaging content drives higher-quality leads compared to other forms of marketing, according to …
Google has denied suggestions that organic search results and paid ads are difficult to differentiate from each other after a survey found …
Google has made a subtle change to how certain content is surfaced in search engine results pages. Featured snippets now allow users …
Facebook has refuted suggestions that its army of content moderators have to use inaccurate and disorganised information in its ongoing fight against …
Two-thirds of B2C marketers are now either “very” or “extremely” committed to content marketing, according to the latest part of the 2019 …
More than 90% of IT decision-makers (ITDMs) are regularly consuming tech content and want the latest insights on the cloud, security and …
Google’s mobile-first index has reached a new milestone as it now powers more than half of all Google’s search results just nine …
Brands that use social media primarily as a free PR channel and a means for amplifying messages are generally failing to listen …
Brands could benefit from publishing engaging news content on social media in 2019 as a fifth of US adults now use Facebook, …
A quarter of B2C marketers have spent more on outsourcing content marketing to agencies and other third parties this year, according to …
Content marketing deployment continues to increase, according to new research published by eMarketer that shows that 84% of enterprises in the US …
Organic traffic on Facebook has nosedived for more than a third of marketers, according to a new survey by Search Engine Journal, …
Google has denied that personalisation creates “filter bubbles” for users entering queries into search after a study released by DuckDuckGo suggested that …
Interactive infographics and other forms of organic content are considerably more effective at boosting SEO than influencers, according to a new study …
Google has launched a new-look search results page design for the desktop that makes the search bar central to the experience whether …
Marketers are failing to invest in SEO data despite claiming that it is one of their most important channels, according to a …
Google Search Console will now use data from its new mobile-first index in coverage reports and has started notifying webmasters that a …
Google is testing a new back-to-back ad format called “Pods” that will play out before a video begins after revealing that clips …
Marketers in Asia are following their Western counterparts by focusing on personalisation and tech that will improve data analytics as they look …
Four in five brands want to outsource marketing strategies related to data amid a crisis of confidence about the ability to leverage …
Google may be about to shake up search again with a new comment feature that will enable users to leave written feedback …
Six in ten marketers do not tailor content campaigns for local audiences in international markets, according to a new study that highlights …
Social media marketing is a constant headache for the majority of small enterprises, but those struggling are determined not to quit due …
Two-thirds of CMOs expect to spend more on marketing in 2019, while business leaders believe that brand awareness is the top metric …
Manufacturing marketers are lagging behind their B2B counterparts in the content stakes and need to do more to provide articles and case …
B2B marketers are targeting evolution rather than revolution in 2019 after a new report from Informa Engage found that scaling and optimising …
Travel brands should focus on the “old school” method of publishing authentic, high-quality content rather than creating flashy experiences and tapping into …
Brands get the most value from publishing content during the first stage of a buyer’s journey and three quarters use either editorial …
There is a strong sentiment among consumers to reject a brand entirely if it is seen to publish ads next to “unsafe” …
Relevance is the most important signal for Google when ranking freshly published content, according to a new survey by SearchEngineJournal. Content has …
Google remains the organic search king and it’s not even a contest, according to the latest Digital Marketing Report, which shows that …
Content marketing is the top tactic for the majority of brands, and 24% are planning to increase digital spend in 2019, according …
A new report published by Zenith states that many brands are unable to enjoy growth via their e-commerce platforms as their sales …
A report by Gartner had said that in 2018, companies will spend nearly 12% of their revenue on technology. With 2018 coming …
Recent research by eMarketer estimated that adult Americans spend more than an hour each day watching videos on their digital devices, while …
Brands looking to learn a thing or two from the new wave of “micro-influencers” may be interested to hear that high-quality creative, …
Six in ten B2B marketers have increased their spend on written digital content, including articles and blogs, during the last 12 months, …
A new study commissioned by IPA and ISBA is the latest to show the continuing struggles that marketers are having with metrics …
Google’s John Mueller says that improving content is one of the two best methods for boosting a webpage’s performance in search engine …
Google appears to be testing a new method for tracking metrics in search, thus making it easier for webmasters and publishers to …
Marketing technology will command a greater share of a brand’s budget next year as the market for cutting-edge tools that streamline content …
Google says that it rolled out a “smaller” algorithm update late last week after webmasters noticed significant spikes and drops in traffic. …
It only feels like summer has just ended, but the festive season will soon be here, and Snapchat has updated its e-commerce …
Google Search is celebrating its 20th anniversary on Tuesday by announcing a slew of new updates, including the arrival of a ranking …
Digital ad spend has been on the up for some time now, but it has just hit a new milestone in the …
Google still leads the way in the search engine stakes but Bing has been rolling out a raft of frequent updates for …
Data quality plays a crucial role in content personalisation and campaign execution, but only half of B2B marketers are confident about their …
Pinterest has traditionally been viewed as a lesser-known quantity in the social media sphere as Facebook, Twitter and Instagram reign supreme, but …
Google Ads’ exact match targeting capabilities have been updated to cover search queries with different keywords, paving the way for search intent …
Brands that are GDPR ready are enjoying a boost in engagement, trust and loyalty, according to a new joint study released by …
Google search now serves up content twice as fast for repeated queries on Android through the use of a new form of …
Longer forms of editorial content and blogs are best for boosting SERPs on Google, according to a new poll conducted by news …
Google has launched a new “ad strength” indicator to help brands to determine the effectiveness of content in real time. The new …
Brands are using Facebook to publish content more than ever before as 8.1 million articles, videos and infographics were posted on the …
Brand safety is a major concern for marketers, but the majority are struggling to implement effective strategies to ensure that ads are …
Content marketing is now king for driving sales, according to a new study by Clutch. The study found that 82% of consumers …
Focusing on the “content experience” and following a five-step framework for creation and distribution can help brands to drive a significant increase …
Generating content for social media and measuring the impact of email marketing are two areas where brands are struggling, according to the …
Pinterest wants to increase the visual impact of video content consumption on its platform after confirming an upcoming rollout of a new …
Google Analytics is making it easier for brands to get in-depth cross-device reports and access remarketing capabilities with the launch of a …
The Internet of Things (IoT), interactive virtual reality (VR) and transparency are three of the key content marketing trends that brands need …
Tech enterprise Appier wants to help brands serve up automated content to audiences across multiple channels with a new AI-driven marketing platform. …
Content marketing was the most successful strategy for brands by a considerable margin during the last 12 months, according to a new …
Google confirmed midweek that it had released a “broad core algorithm update” after webmasters spotted a slight change in SERPs and traffic. …
Organic social media channels are the preferred method of distribution for brands creating video content, according to a new report from Wibbitz. …
Twitter says that it is focusing on being a “healthier” platform for all rather than targeting user growth at all costs after …
Google said that “word count is not indicative of quality” and urged brands to focus on content that is “very important” and …
According to new research by Channel 4, 60% of young people want ad content to be “purpose-driven” rather than merely pushing a …
Nine out of ten marketers believe audience data is valuable for content campaigns, according to a new study by Lotame – a …
Content is one of the top digital marketing channels for brands, according to a new survey by Clutch. The findings also indicated …
Relevant content published across multiple platforms can help cosmetics and beauty brands to push consumers along the buying cycle more effectively, according …
Content marketing will be the top priority for chief marketing officers (CMOs) this year despite an ongoing struggle to measure the true …
Brands will focus martech investment on content marketing and data solutions during the next 12 months, according to a new study published …
Google has confirmed that its latest Speed Update is now “rolling out for all users”, marking the arrival of a new algorithm …
The FIFA World Cup is almost over, but brands still have time to reach and engage with new audiences by using high-quality …
Digital retailers will invest in voice search and machine learning to improve their content and digital marketing efforts during the next 12 …
Facebook is not the branded content platform it once was, but a new study suggests that marketers will still benefit from investing …
Written content is the most effective form of content marketing for driving traffic to a website, according to a recent study by …
Google’s new “Speed Update” will put faster loading content centre stage in search engine rankings, but brands that are mobile ready are …
Six out of ten financial institutions are planning to increase their investment in content marketing, according to the 2018 Digital Trends in …
YouTube is making it easier for brands to publish more creative videos on the platform with a range of new ad tools. …
Travel brands are investing more in content marketing this year to deliver personalised messages across multiple channels, a new study has found. …
Premium news content can set a brand apart in an age when fake news on social media is a growing concern for …
LinkedIn, the social network for professionals, has just rolled out new Sponsored Content carousel ads with customised, swipeable cards. These new ads …
Pinterest has just announced Creative, a new specialty in the Pinterest Marketing Partners programme. Creative joins several other specialty areas on the …
According to a new survey by Nielsen, chief marketing officers rate digital marketing as more effective than traditional forms of media – …
According to a recent study by UK-based Zazzle Media, email continues to play a significant role in content marketing strategies, yet companies …
Hoping to cash in on consumers’ growing appetite for video content, Instagram has announced that it will soon allow users to upload …
Web pages and content are loading faster following the arrival of GDPR, according to a new analysis from Catchpoint and Marketing Dive. …
Pinterest is hoping to strengthen its claim as a primary hub for branded videos with the arrival of new max width video …
Brands can increase engagement with audiences by using creative storytelling to elicit emotions such as nostalgia and schadenfreude, new research from Topix …
Marketers need to move away from a reliance on “vanity metrics” and instead show business leaders that digital content can deliver return …
Editorial content and engaging visuals can help to differentiate brands in the digital marketplace according to a new study from CMO Council. …
Millennials want to consume high quality online tutorials, how-to’s and other informative content before making an online purchase according to a new …
Big brands are coming together to force through changes to the digital ad market in order to make it more transparent and …
Facebook’s push for transparency is strengthening after it introduced a new ‘creative reporting’ metric to help marketers better understand the elements of …
Brands eager to engage with consumers regularly should double down on news content. According to new research released by video ad enterprise, …
Brands using Snapchat for content marketing campaigns will soon see a familiar interface as the social media platform has decided to roll …
Six second ads are effective at reinforcing messages previously delivered via longer ads or other forms of content, and are more likely …
Videos and blog posts are the most popular content formats used by digital marketers and almost two-thirds of brands push out high …
Content targeting is the most effective method for reaching and engaging with consumers on YouTube, according to a new study published by …
Brands are becoming more mature in their approach to content marketing campaigns, but chief marketing officers are still struggling to draw together …
Google has finally flipped the on switch for its mobile-first index after 18 months of preparations for an updated SERPs that serves …
Google has long been able to serve up high-quality written word and visual content, but it now wants to make it easier …
Content marketing industry leaders want to establish a set of standards and solutions to “clearly differentiate” organic articles, blogs and other resources …
The year is well underway, and several content marketing trends have emerged as ones to watch for 2018. More and more published …
Content marketing grew from a desire to give consumers value rather than a sales pitch. According to some experts, though, a few …
According to a recent survey from the CMO Club in partnership with Globality, nearly a third of head marketing officers are unhappy …
According to the latest edition of PQ Media’s annual Global Branded Entertainment Forecast, content marketing has quickly grown to a $16bn industry …
Google will serve up additional organic content to mobile users after launching a new “more results” button in search, which will reveal …
A failure to create shareable content on social media and digital channels can make a brand less “talkworthy” according to new research …
Digital agencies can play a vital role in the rapid deployment of content across platforms to engage with audiences according to Accenture …
Consumers want brands to serve up content that is not overly personalised and does not push their morals or values according to …
The power of influencers may be waning as a new report by the Association of National Advertisers (ANA) has found that just …
Consumers engage with branded content for longer when the sponsored organisation is mentioned only one or two times later in an article …
The ongoing digital transformation in business is driving more spend on digital content and advertising, according to a new report released by …
Google’s full-scale pivot towards smartphones continues to gather pace after it began rolling out mobile-first indexing to scores of more sites earlier …
The vast majority of brands are still struggling to determine the right mix of content tech and platforms for driving better engagement …
Brands need to establish a content creation model, align creativity and strategy and then craft compelling stories to deliver the articles and …
Brands are now more confident that editorial articles and prestigious blogs will resonate well with audiences compared to a decade ago, according …
The European Commission wants to bring more transparency to how content is served up on search engines, after proposing a new set …
According to new research published by the Content Marketing Institute, two-thirds of tech marketers are now outsourcing their content marketing activities, and …
Coca-Cola has pivoted towards content marketing to tell better brand stories in Asia. The brand believes engaging articles and videos can tap …
Fast loading content on Google could be universal in the near future, after the tech giant revealed that it is currently working …
Brands can create content that readers really want to consume by sharing a value proposition, including compelling visuals and delivering good advice, …
Marketers are eager to integrate artificial intelligence and machine learning into their content marketing strategies as 60% said they are either “very …
The European Commission (EC) has issued guidelines and recommendations for the removal of “illegal content” that appears online and wants tech companies …
Brands should focus on creating “evergreen” content to combat a downturn in social sharing, according to the latest Content Trends Report published …
Big brands are making a foray into the world of poetry as they look at new ways to use the written word …
Facebook is doing its bit to improve transparency in digital marketing after announcing plans to overhaul metrics, so that brands can get …
Young people now view social media as a primary content consumption tool rather than a platform for keeping in touch with friends, …
Transmedia storytelling will be a major trend for content marketers this year as brands look to tie a growing number of connected …
Compelling content is a crucial tool for brands in an era where consumer choice is at an “all-time high” and loyalty has …
Google has upped the ante with its popular Accelerated Mobile Pages initiative with the launch of new AMP Stories, which will combine …
Brands will significantly increase their spend on all forms of content marketing this year and will also focus on delivering more targeted …
The organic reach of content published on Facebook will take another hit this week as the platform rolls out a new update …
Video has become central to many content marketing campaigns during the last 18 months but William Grant & Sons exec, Cathal Gillen, …
Almost nine in ten B2B enterprises will leverage the power of digital content marketing in 2018 in order to drive engagement across …
Instagram is tapping into both storytelling and shoppable content trends with the launch of new carousel Stories, which will allow brands to …
Indian marketers are the latest to recognise the value of thought leadership and branded content for driving customer retention and trust, according …
Instagram is making it easier for brands to deliver targeted and relevant campaigns on its platform after adding a long-awaited schedule feature …
Live video will be a top priority for brand and retail executives in 2018 amid a growing desire to use visual content …
Brands that invested in high quality content that serves the needs of users and customers performed the best in search engine rankings …
Quality over quantity is a well-worn mantra in content marketing, but new research published by marketing software enterprise Skyword suggests there is …
Google has revealed that it will begin factoring page speed into how it ranks web pages in mobile search results later this …
New research published by the Content Marketing Institute (CMI) found that agencies are playing a major role in content marketing campaigns in …
Brands can appear “progressive” and “inclusive” and capitalise on emerging opportunities to engage with new audiences by creating LBGTQ-themed content and ads, …
YouTube’s brand safety woes have continued into 2018, but the video sharing giant is attempting to bring advertisers and marketers back on …
Brands may be struggling to get the best out of their content marketing efforts due to general lack of knowledge within the …
Google revealed on Monday that its updated Search Console will officially become accessible, allowing webmasters to access more data and features to …
Facebook has urged marketers to “be global” and “go mobile” with content after publishing new data from the 2017 holiday season, which …
One in ten marketing execs says that they are now using machine learning and other forms of cutting edge technology to personalise …
Visual content will again be a major trend in 2018, and a new infographic published by FramesDirect has given brands and marketers …
Branded content is much better at driving awareness and engagement compared to paid impressions on Facebook, according to a new study by …
Brands need to create mobile optimised, platform specific and entertaining content to regularly reach and engage with young audiences on social platforms. …
Brands must become more customer focused, embrace diverse thinking and focus on excellent storytelling to connect and engage with target audiences next …
Google is hoping to help brands improve the performance of their web pages and content with a new Webmaster Video Series called …
BBC Storyworks has launched a new measurement tool designed to help marketers gain a better understanding of how their branded or sponsored …
Marketers are now using content to contribute to a narrative with the end goal of being part of a consumer’s daily life, …
Google revealed on Thursday that its supercharged Search Console experience will roll out during early 2018, so marketers can look forward to …
Organic search was the best performing channel for marketers in 2017 and will be a number one priority again next year as …
Consumers believe content published on brand sites and apps is more trustworthy, accurate and credible than similar resources found on social media, …
According to the latest “B2C Content Marketing 2018: Benchmarks, Budgets and Trends” study published by CMI and MarketingProfs, brands value high quality …
The 2017 Branded Content Benchmarks Report from Pressboard is the latest to highlight the ongoing shift from desktop to mobile after it …
Google has again urged publishers to optimise content for mobile and consider the look and feel of their creative rather than relying …
Content is set to transform public relations and communications in 2018, but a new study from Version 2.0 Communications has found that …
Marketing expert Sam Balsara believes there are now “limitless” opportunities for brands to use content to enhance their brand, amplify marketing campaigns …
Brands on Snapchat can now leverage new content marketing tools after the social platform rolled out its Promoted Stories feature late last …
Brands must double down on consumer-centric content to meet the wants and needs of a new actively engaged audience, according to industry …
A new study conducted by SEMrush is the latest to reveal that more relevant and in-depth forms of content have a much …
Health brands must produce more relevant and targeted long-form content to feature on the first page of Google search results, according to …
A recent report revealed that the world’s most influential asset managers define content marketing and thought leadership are top priorities for their …
Content creation is now considered one of the most critical PR activities for communications professionals, though the majority are still struggling to …
Brands have work to do in terms of delivering the original, genuine content that consumers desire, according to a new report. Social …
The vast majority of content marketers are planning to spend more on transcreation and translation services in 2018 as they attempt to …
Twitter’s traditional 140 character limit will soon be no more after the social media giant confirmed on Tuesday that it would be …
Branded content with longer headlines are better for driving engagement with target audiences, according to a new study published by tech enterprise …
Snapchat is making it easier for content marketers to track important cross platform metrics for their ad campaigns, after rolling out its …
The global content marketing industry is set to grow by over 16% during the next four years, as more B2B and B2C …
Older teenagers in the UK and Germany are particularly receptive to branded content and react favourably to native articles, celeb content, branded …
The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …