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The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …

Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …

There is no better way to update your social content strategies for the last few months of the year than building from …

As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …

Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …

The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …

A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …

There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …

Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …

Achieving content marketing success is a constant challenge, and there are many issues that brands need to overcome to thrive. Fortunately, companies …

At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …

If you are new to mobile SEO, then you may be wondering how optimisation efforts diverge from the desktop counterpart and what …

Social media marketing was shaped by the pandemic during the first half of the year and the effects of that disruption will …

Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

man using laptop for content pruning

Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Six ways to boost your performance in search rankings

It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

What factors can negatively impact site rankings?

Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …

How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

What’s the best way to optimise for page speed?

Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …

How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

What’s the best way to conduct original research?

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Track these four PPC metrics for profitable campaigns

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Why you need up your content marketing game

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

How to reach audiences with content on social media

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

How to create your own content marketing funnel

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

Awesome video content ideas you can use this summer

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

Your content strategy roadmap for the rest of 2020

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

What’s the best way to track Google’s Core Web Vitals?

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

How to boost your SEO with video content

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

How to optimise your schedule when working remotely

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Five ideas for eye-catching infographics

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

How to respond to the May 2020 Google core update

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Why in-depth keyword research pays off

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

Why you NEED to incorporate video in your marketing strategy

There have been very few content marketing formats that have made as great an impact as video has during the last ten …

What’s the best way to optimise webpages for user experience?

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

What’s the best way to pitch content marketing to executives?

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Can you convert more leads with Google Remarketing Ads?

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

Can you update old content to improve on-page SEO_

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

Five ways content marketing can support your business

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Are you making these PPC advertising mistakes

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Can you craft compelling content for difficult niches

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

How to get to use content to boost your Google rankings

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …

Digital marketing in Western countries is often rooted in English language content, but there are times when you may need to deliver …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Keyword research Manually searching for keywords is a pain and unnecessary in a world where digital tools can not only reduce the …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …

Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …

Content marketing can help your brand to reach new audiences, drive engagement, and support key business objectives cost-effectively. It’s also trackable and …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

Social reach Broad metrics are not always the best way to determine the success of your social content efforts, but reach bucks …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Creating high-quality blogs is just one piece of the content marketing puzzle. You should also back up well-written prose with a …

Influencers can amplify the power of your content on social and across the web, but navigating the challenging world of micro-personalities …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Pushing content to audiences at the right time is a crucial and often overlooked aspect of campaigns. Being able to hit …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

Recycling content is a cost-effective marking option for brands that want their creative efforts to go that extra mile. Just one …

How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that …

Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …

Republish Content does not have a set shelf life and can be repurposed as you see fit to drive better results …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …

The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …

Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …

Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …

Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Educating readers is a top trend in content marketing at the moment, but you should be wary of publishing overly complex articles …

Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …

Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …

Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

Videos will account for the vast majority of global consumer internet traffic in 2019, so it is important that you understand how …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

Mobile-first indexing Google launched its mobile-first index earlier this year, so brands should be doing everything they can to update content for …

CMOs are still struggling to measure the effectiveness of marketing and prove its value, according to a new Gartner report, but what …

Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …

Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

High-quality creative underscores every successful content marketing campaign, but you also need to hone a few other strategies to amplify reach and …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …

Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …

Study after study has shown that strong, high-quality visuals are increasingly crucial in successful content marketing. The age of social media requires …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …

One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

Judi online poker88 yaitu merawang satu seakan-akan tontonan judi yang sepertiitu disenangi oleh lazimnya orang, lebih-lebih separuh pecah regu penikmat atraksi judi …

Social media remains one of the best tools for digital marketers, but constant algorithm and policy changes across many of the most …

A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

We rely on calendars to help simplify our busy lives. From keeping appointments to organising family activities to remembering important events and …

Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …

Smart digital marketers know that mobile messaging is the next great platform for reaching motivated consumers. Emojis, GIFs, stickers and other visual …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …

Google has recently made official a shift in the way snippets are displayed in search results. A snippet is the page description …

One of the quickest ways to alienate customers is to make your content strategy all about you and the products you sell. …

The Christmas shopping season is crucial for any e-commerce retailer. While your current strategy may have worked effectively all year, now is …

As the new year approaches, these emerging trends are poised to change the way marketers and businesses tackle strategy. AI web messaging …

Prime holiday shopping season is right around the corner. If your brand could use a boost to cash in on festive sales, …

Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales …

A quick assessment of your site’s expired or broken pages can put you on a clear path to a more adaptive content …

Content marketing is everywhere. No matter your background or industry, there’s no doubt you’ve been exposed to it, even if you don’t …

Major brands like Geico, Under Armour, and Coca-Cola are able to experiment with different content marketing strategies because they have the kinds …

Google is reportedly planning a new system of revenue sharing that would help news publishers target prospective subscribers in exchange for a …

Digital content marketing is evolving. Businesses must ensure that content campaigns and strategies keep abreast of change, so they remain at the …

The latest annual blogger survey published by Orbit Media Studios has found that creators are spending more time on long form content …

A new study by YouGov found that older people are unsatisfied with their representations in the content they see online. They believe …

Facebook rolled out two new tools including Dynamic Creative to help brands optimise their content marketing campaigns in the run up to …

Three-quarters of consumers are inspired to purchase products and services after consuming visual content online, according to a new study published by …

National Geographic increased its Snapchat subscriber base by more than three million people in just three months after combining its natural flair …

KFC has earned a well-deserved reputation for using unusual marketing approaches to call attention to the brand. In the past, it has …

This week, the UK’s largest travel firm officially changed its name from Thomson to TUI. Thomson has been a familiar name in …

If you want your business to be successful, you must find a way to differentiate yourself from your competition. An effective strategy …

During the past several years, the EU has been working on proposals that would make Europe a Digital Single Market. If such …

In recent years, content marketing has become a hot topic as marketers use content to attract and engage website visitors. However, many …

Companies with revenues in the billions can inspire business owners to work harder and expand their reach. For example, Under Armour and …

Santander recently said that its latest targeted content campaign has transformed its fortunes by driving a host of important metrics, including site …

Private equity companies are now using content marketing to highlight their expertise within the industry and company culture due to a new …

We asked some of our publishers and contributors what search myths they wanted answers to in 2016. We have put them to our …

Facebook is still the largest social media platform for content marketers, but a new study published by marketing agency Ignite shows that …

Brands need to be visible in social media timelines to drive engagement, but a new study has warned marketers that there are …

Digital software enterprise Marketo has released a new artificial intelligence tool to help brands find the best content formats for each of …

A quarter of consumers are more likely to buy a product or service from a brand if it publishes ad content and …

Tech marketers are ramping up the scale of production and budgets significantly for content marketing campaigns, according to a new report from …

Just 5 per cent of marketers believe that they are at an “advanced level” in terms of creating content with strong visual …

Content measurement continues to be a major challenge for marketers, and Facebook admitted on Monday that it hasn’t done enough to give …

Brands should be wary of the recent “pivot to video” trend and remember the benefits of publishing premium, text-based news and articles, …

Since 2012, one word has struck fear into web marketers: Penguin. Google’s famously unforgiving filter, which followed on from 2011’s Panda, knocked …

Publishers are now using traditional demographics less when targeting audiences with organic content, as younger audiences and other users across social and …

MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news …

Marketers now recognise the importance of cross-device and cross-channel content campaigns, but the majority still admit that they find it challenging to …

YouTube is making it easier for marketers to create more personalised content for audiences with the launch of several new tools, including …

Consumers actively looking to buy a product or service are three times more likely to complete a purchase after engaging with shoppable …

Facebook is making it easier for marketers to engage with offline audiences after rolling out new features on Thursday. Brands will now …

Prime Minister Theresa May has called on tech giants to do more in the fight to combat the rise of extremist content …

Written articles are the most engaging form of content for social media users, according to a new comprehensive study regarding the most …

Creating premium editorial content and tailored articles and videos for mobile are two of the best tactics for boosting SEO and ranking …

Brands must be able to identify and engage with their addressable audiences in order to drive positive return on investment with their …

YouTube became the latest digital ad giant to pitch directly to brands at international conference Dmexco on Thursday as it revealed that …

Facebook has continued its brand safety drive with the release of several new measures and tools designed to combat fake news providers, …

Instagram has announced an array of new updates designed to make it easier for brands to publish creative organic content on the …

New data privacy rules proposed by the European Commission could have a devastating effect on the digital ad market and wider economy, …

Improving cross media measurement and accessing quality metrics would drive the next wave of digital content and ad spend, according to a …

Over two thirds of adults in the United States now use social media sites to read the latest news, according to a …

Reebok has recently overhauled its content strategy by publishing shoppable images and videos across social media sites, which allows consumers to discover …

Nine out of ten women enjoy content created by brands and prefer the articles and videos that they consume to be authentic …

Consumers are sharing the vast majority of content through private channels such as messaging apps and email rather than social platforms, according …

Snapchat is often defined as the social media domain for tweens and teenagers, but a new study by media agency UM has …

Developing high-quality content to drive better results on search engines is the most important SEO issue to address this year for enterprise …

More than a third of marketers are struggling to determine whether influencer campaigns are actually driving sales, according to a new study …

Instagram Stories is celebrating its first anniversary, and influencer marketing platform Klear has published a new infographic and research that shows exactly …

Facebook arguably has made its biggest move yet to deter certain publishers from posting fake news after announcing that Pages will be …

The vast majority of retailers believe that the production of “rich content” is a high priority and that it delivers a positive …

Personal care brand Gillette increased its engagement with local audiences by migrating to a content strategy that focuses on publishing lower volumes …

Younger social media users are leaving Facebook for more visually oriented platforms such as Instagram and Snapchat, according to a new study …

Facebook is launching new publisher logos for content posted on the platform so that users can determine whether it is trustworthy and …

Millennials are more eager to embrace brands that speak to who they are and serve up content that enhances their “status,” according …

YouTube is now serving up the latest video content with the launch of a new Breaking News carousel for both its mobile …

Digital marketers are eager to improve the reporting, measurement and attribution of content campaigns and will focus more attention on data analytics …

Smaller brands are using Snapchat to deliver content to consumers in a more intimate environment, according to the latest quarterly report about …

UK ad trade group the Institute of Practitioners in Advertising (IPA) has called on Facebook and YouTube to improve the brand safety, …

Marketing software platform HubSpot has urged brands and publishers to reconsider the recent “pivot to video” after claiming that a mix of …

Branded content is more effective when published alongside display ads, according to a new study by Ipsos Connect and Polar. The media …

Global content marketing revenues increased by 14 per cent to $28.1 billion (£21.7 billion) last year and are set to soar at …

Nearly two-thirds of chief marketing officers are planning to invest in content creation for social media during the next 12 months, making …

Pinterest has finally started rolling out its video ad initiative to brands across the globe after a year’s worth of tests and …

Marketers are blurring the line between content and ad creative in order to deliver more relevant and compelling messages to consumers across …

Christmas is still almost five months away, but retailers are already eager to create their marketing campaigns for the holiday season, and …

Lead generation is the most important content metric for gauging marketing success, according to a new report published by SEO platform Publicity.ai. …

Facebook will prioritise fast-loading content in user’s news feeds after tweaking its algorithm to take into account how long it takes to …

Google has lauded the abilities of artificial intelligence (AI) to remove extremist content on its platforms and has pledged to develop advanced …

Pinterest wants to make it easier for users to surface the content that they are looking for by launching a new search …

Almost two-thirds of customers want marketing content to be tailored to their specific needs and “pain points,” according to a new study …

Brands in east Asia deemed content as one of their most effective marketing channels last year, but the majority are still struggling …

Brands that publish educational content on social media have a better chance of pushing consumers along the sales cycle, according to a …

Brands on Instagram will now be able to get a better snapshot of the performance of their organic content campaigns after the …

Automotive brands should focus on user experience rather than promoting attributes when creating videos and ads, according to new recommendations published by …

YouTube is continuing its crackdown on extremist content by redirecting searches for terrorist articles and videos to a playlist of clips that …

The majority of marketers are not satisfied with their ability to localise content and are generally failing to invest in strategies to …

Google is set to add a news feed to its mobile app and website in order to present users with content that …

Longer forms of video content drive higher content, according to a new report published by marketing enterprise TwentyThree. While social media platforms …

Twitter has been rated as the best social media platform for B2B marketers, according to a new content marketing report published by …

Brands can enjoy more success with their content marketing campaigns by publishing articles and videos that add value to their product or …

The vast majority of marketers say that their enterprises now believe that content is a vital business asset, but almost half admit …

A recent report by MediaRadar suggests that marketers and advertisers are now doubling down on the quality of content following a notable …

One-third of marketers are struggling to establish a content strategy that provides them with the ability and capacity to deliver a regular …