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If there has been one media format that has surprised many media analysts with its rise over the last number of years, …

As any experienced content marketer knows all too well, at some point the well of creativity runs dry. Unfortunately, however, this also …

Although the last year has seen a veritable boom in the e-commerce and online shopping world, another surprising trend to have emerged …

In the ever-competitive world of e-commerce, standing out from your competitors has never been more challenging.   And if the reports of …

As the publishing industry comes to terms with the challenges presented by the digital age, paywalls have become an increasingly common feature …

When it comes to marketing and promoting your company, much of the focus is on the physical look of the brand. However, …

Although it is often the more technical side of digital and content marketing that draws our attention, it can often be the …

Content marketers often confuse public relations (PR) with content marketing – a dubiety that muddles the lines between these two industry-related fields. …

Whether you have been running an e-commerce business for years or are just bringing your business online for the first time, digital …

Recently, several articles explored the effects of changes made by search engines when analysing and listing search engine result pages (SERPs). Google, …

One of the greatest challenges facing digital marketers is staying on top of the technological and consumer trends that drive change in …

Tough deadlines, fresh spins on repetitive concepts, and delivering content that rates high in search engine result pages (SERPs) underpin a large …

For many small business owners, giving up complete control of the day-to-day operation of the business can often be a difficult, if …

If you have worked in the online or digital marketing world for any length of time, at some point in your career, …

Defined as the perception that your company – i.e. your ‘brand’ – can be trusted to deliver what it promises, brand credibility …

Although we tend to think of them as phrases or words that simply get plugged into our search engine of choice without …

Anyone who is looking to bring a product or business to market is all too aware that market research is essential to …

One of the most notable commercial trends in 2020-2021 has been the rise of e-commerce, and although the shift in consumer trends …

Google recently announced several updates affecting digital marketers and businesses.   Two of these changes entail the elimination of broad match modifiers …

Although much of the focus in the content creation world tends to be placed on creating captivating front-page content that will grab …

As we have previously covered numerous times on this blog, one of the most important elements of an effective SEO strategy is …

There are perhaps few words that strike fear into the eyes and ears of website and online business owners to quite the …

As we have discussed on this blog before, one of the key metrics that Google’s search engine optimisation algorithms take into account …

One of the most interesting – and arguably the funniest – aspects of pop culture today is the ‘generation war’ that seems to have broken out …

The rationales for deciding to hire a digital marketing or content marketing agency are fairly self-evident these days.    Some of these …

Although SEO is a field that is constantly in flux, with even subtle changes to the Google search engine algorithms creating chaos …

Much of the focus in content writing advice these days seems to be on the importance of a punchy opening to captivate the reader’s attention and encourage them …

In the ever–changing world of SEO, it might seem as though there are few things that have remained a constant feature over the years. …

Although it might seem somewhat counterintuitive, the power of the written word has become all the more notable in the age of artificial intelligence …

There is a great deal of advice about optimising written content for search, but finding similar information for video is more difficult. That’s why Google …

Seven in 10 marketers are planning to leverage artificial intelligence (AI), automation, and other forms of cutting–edge tech to improve the efficiency of their content marketing …

After a year of remote working and major internal changes for businesses in Western countries, Google has revealed the four trends or …

Google has warned that some webpages may be flagged as duplicates if the URLs are too similar, due to the automated process …

Local SEO is a process that can be overlooked by businesses due to the hyper focus on traditional search strategies. Even if …

SEOs and marketers will now be able to see where a searcher found a local listing, after Google added a new performance …

Just like Google’s algorithm and search rankings, SEO is an ever-changing and evolving process that requires you to incorporate new tech and …

Chief marketing officers (CMOs) expect to prioritise investment in content marketing and organic search in 2021 as many look to pivot to …

The great thing about a content marketing strategy is that it can always be iterated on and improved. Even if you have …

Google has revealed that websites must meet all three Core Web Vitals (CWV) benchmarks to get a ranking boost when the new page …

Google updates its search algorithm regularly, so it’s inevitable that your rankings will change over time, even if you are implementing SEO best practices …

The number of people working exclusively from home has soared during the last year amid the restrictions put in place to combat …

Two-thirds of marketing leaders are planning to increase investment in content creation and other processes in 2021 in order to drive growth, according …

When trying to determine the success of your content marketing campaigns, it is likely that you have tried to keep track of …

A new report released this week by Socialbakers found that ad spend on social media platforms soared by 50% globally during the …

Getting content marketing strategies just right for the year ahead can be challenging, so it is always helpful to look at what …

Technical companies can deliver relevant information to audiences and engage more prospects by using a mix of visual and written content, a …

Blog posts and articles are the most effective content marketing format for driving demand generation during the early stage of a buyer’s …

Virtual events based around live video and supplemented by written content will continue to command more of marketers’ budgets in 2021, in …

Organic search is the single most effective tactic for getting consumers to click through to content on webpages. In 2020, organic search …

Google has confirmed that the new subtopics ranking feature, which promises to deliver a wider gamut of relevant content to users in …

Blog posts and videos were among the top channels for customer engagement last year as brands in Asia spent more on digital …

Google recommends prioritising the creation of high-quality content to improve the indexing and ranking of your webpages, but before you begin to …

The visual content experience that is inherent to Instagram offers marketers a compelling opportunity to craft new and upcycled posts that can …

Google has confirmed that its new passage indexing in search has not yet gone live and is now likely to roll out …

January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock …

Heading into the new year, SEOs will be looking to try out new tactics and implement best practices for webpages to deliver …

Twitter has revealed more details about its plans to relaunch verified accounts in 2021, and it will include a new digital content …

Publishers will need to leverage new technology in 2021 to address “inefficient” processes that are leading to wasted spend on branded content. …

Social media management has played a major role in keeping content campaigns on track in 2020 as many leaders have admitted that …

Seven in 10 B2B marketers are planning to invest more in content creation in 2021, with blog posts, articles, videos and virtual …

Google has confirmed that the rollout for the latest broad core algorithm update is now “complete”, just two weeks after it revealed …

Influencer collaborations achieved their objectives in 2020, driving considerably more reach and impact during the year compared to 2019, according to a …

December has been a busy month for SEOs following the rollout of Google’s latest broad core algorithm update, which arrived on 3rd …

The new year is now just two weeks away and marketing departments will currently be busy preparing plans and campaigns for 2021, …

Consumers want to see high-quality and valuable content on product pages, according to a new joint study by Salsify, Kenshoo and Profitero …

Google has released its annual list of trending searches for the year, and it’s perhaps no surprise that ‘coronavirus’ was a popular …

Nine in 10 consumers want brands to publish more video content, and with the vast number of social platforms and other channels …

One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively …

Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take …

Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …

It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and …

Content marketing will continue to provide ample return on investment and drive an uptick in key metrics when managed correctly in 2021, …

The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …

With the year drawing to a close, Google has shared more information and details about the slew of new search features it …

The vast majority of SEOs and marketers approach search engine optimisation with the best intentions, so you may not be familiar with …

When optimising content and webpages for SEO, you may not have considered how your stratagems could tie neatly into Google’s other search …

Financial advisors capable of sharing relevant content through the right digital channels are “better equipped” at generating new leads, engaging with clients, …

Blog posts and short articles are among the most widely used content marketing formats by manufacturing companies, according to a new study …

LinkedIn has emerged as a primary platform for B2B marketers, with 94% now using the employment-oriented site to publish content and 79% …

One of the main purposes of content marketing is to attract visitors to your website. When your content hits the right notes, …

Chief marketing officers should aim to liaise and collaborate with chief information officers to increase agility and drive profitability, according to a …

Google is considering displaying ‘visual indicators’ in search to highlight content that delivers a high-quality page experience and help users identify the …

Google confirmed this week that its Core Web Vitals will become a page experience ranking signal in search alongside other factors, including …

Social media has enabled companies to remain connected and engaged with audiences during a tumultuous year that has highlighted the necessity and …

Just four in 10 B2B marketers say that their organisation has a documented content marketing strategy in place, according to recent research …

There are always new ways to use content and optimise pages to increase the quantity, quality and traffic to your websites via …

While video often gets the most attention in visual-based digital marketing, infographics have been doing much of the heavy lifting for brands …

Have you found it difficult to get a targeted search engine optimisation strategy in place that works in tandem with your content …

Brands need to have a video marketing strategy in place to reach and engage with audiences effectively. Almost every platform now offers …

With a little over two months of the year left, planning is already underway in content marketing departments for what is expected …

Six important KPIs you can use to measure SEO success Just one in 10 B2B marketers would rate their organisation’s ability to …

Seven in 10 B2B companies are planning to spend more on content creation in 2021, but, with around a third admitting that …

Creating content that is ‘SEO-friendly’ is something that almost every marketer should be striving for in 2020, but there needs to be …

SEOs optimising content for Google search may have spotted the prominence of a feature called ‘People Also Ask’ (PAA) during the last …

Three quarters of brands are now using livestreaming to engage with audiences and the format has grown in popularity this year in …

Whether to use short-form or long-form content is a dilemma that marketers are regularly faced with when crafting campaigns, and there is …

The main holiday shopping season is only two months away, with Black Friday sales now commonplace in the UK as well as …

Influencer marketing is an excellent alternative to traditional advertising as it builds on the connections that have already been established between two …

There is no better way to update your social content strategies for the last few months of the year than building from …

As organic search usage and share continues to outpace other channels in 2020, the focus is on crafting an SEO strategy that …

Google Analytics has evolved from a ‘nice-to-have’ to an essential part of SEO strategising. However, many brands still hone in on the …

The coronavirus has been a true disruptor in marketing, but there is one specific format that has soared in popularity, with access …

A third of marketers believe that visual content is the most important format for their business, putting it just ahead of blogging. …

There is always value in exploring new social media strategies, even if you have been able to distribute original content effectively on …

Google continues to dominate the market for search engines. Google Accounts for 86.36% of all desktop, table and console activity in the …

Achieving content marketing success is a constant challenge, and there are many issues that brands need to overcome to thrive. Fortunately, companies …

At one time the entirety of a company’s digital strategy could be summed up with the question, ‘Is it worth making a …

‘It takes many good deeds to build a good reputation, and only one bad one to lose it.’ – Benjamin Franklin A …

If you are new to mobile SEO, then you may be wondering how optimisation efforts diverge from the desktop counterpart and what …

Social media marketing was shaped by the pandemic during the first half of the year and the effects of that disruption will …

Even the best organic content can need a little extra push to amplify its power. Cost-effective pay-per-click (PPC) advertising can work alongside …

Managing a successful content marketing campaign in 2020 is more challenging than it was in the past. Now, you have to consider …

Six key content trends you need to focus on

The global pandemic had a significant impact on content marketing strategies during the first half of the year. However, with consumer behaviour …

woman using social media for engagement

Did you know that the likes, comments and shares on your social media posts can contribute to better performance in search engines? …

man using laptop for content pruning

Marketers and SEOs often focus on crafting new content and adding new features to websites to improve the experience for users. But …

social media reactions

Social media is arguably the single most affordable organic marketing channel. Even start-ups and micro businesses without an online presence are still …

Six ways to boost your performance in search rankings

It can take time to manage an effective SEO strategy, but it is worth putting in the hard yards to push your …

Ten great social media marketing tactics

Do you need to kick-start your social media strategy this summer and get better at creating, scheduling and publishing engaging content? Here …

What factors can negatively impact site rankings?

Sudden and sharp drops in site rankings are a primary source of anxiety for webmasters, and for good reason. After putting in …

How to overcome these common B2B content challenges

The majority of B2B buyers rely on content to research and make important decisions. However, marketers in this space say that they …

What’s the best way to optimise for page speed?

Google’s recent algorithm updates have largely focused on gaining a better understanding and insight into the queries that search users make, and …

How to create a memorable ‘About Us’ webpage

The ‘About Us’ page is one of the most overlooked aspects despite it being a crucial brand asset that educates consumers about …

Original research can support your content marketing campaigns in a number of ways. Research itself can be published as a white paper …

Pay-per-click (PPC) advertising can work in tandem with organic content marketing to drive traffic to your webpages. With budgets being constrained due …

Content marketing has taken on greater importance in 2020 for many brands. If you have been wondering whether to start an affordable …

Social media is often touted as a valuable marketing channel for SMEs and large corporations, but how exactly do you go about …

Generating consistent and reliable traffic, leads and customers with content marketing is the end goal for marketers, and it can be made …

The prospect of rolling out a regular stream of unique video content can be daunting for marketers used to managing campaigns around …

The first half of the year has certainly been a challenging one. The disruption caused by the global pandemic has brought the …

Last week, Google revealed that it will soon begin using ‘page experience’ as a ranking signal in search and that its new …

Budget changes due to COVID-19 have reduced the use cases for video as marketers focus on crisis communication and cost-effective articles to …

After two months of remote working, the daily grind has probably evolved from an initial shock to the system to something resembling …

Global media consumption has sky-rocketed during the last three months and people, largely confined to their homes, are spending more time engaging …

Google rolled out the second major algorithm update of the year earlier this month, and inevitably there have been big winners and …

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to …

There have been very few content marketing formats that have made as great an impact as video has during the last ten …

Posting web copy and content marketing on your website is just one part of the puzzle when it comes to delivering excellent …

Businesses across industries and verticals have been benefiting from the power of content marketing for more than a decade now, but if …

The global pandemic has fast-tracked many of the remote working schemes that companies have planned on rolling out to support a more …

Converting hot prospects into paying customers can be tricky, but with just one handy new tool in your advertising arsenal, Google Remarketing …

With marketing budgets in flux due to the pressures of real-world events, now is a great time to go back and take …

A lot of moving parts need to be put in place strategically to get content marketing materials out of the door in …

Low-cost content is ideally suited to the survival tactics that many companies are deploying to keep their marketing campaigns afloat amid the …

Pay-per-click (PPC) marketing can drive traffic to your webpages, generate new customers and clients quickly for your business, and deliver fast and …

Two-thirds of top-performing content marketers have a documented strategy in place according to recent research, but the upheaval of the last month …

Long-form content is back in vogue. Long gone are the days when consumers were sated by throwaway posts on social media and …

When correctly done, Google Ads and PPC advertising can deliver extremely valuable traffic and revenue for your business. It can enable you …

Content marketing generates more leads at a lower cost than traditional marketing, making it a valuable resource in times of crisis when …

Google is on a mission to provide “relevant and reliable” information to users every time a search query is entered. If your …

Content marketing campaigns don’t always go as planned. Unexpected challenges and roadblocks can lead to campaign downtime, which can undermine all of …

How to align content with search intent and boost SEO

With each algorithm update, Google continues to focus on search intent, so there has never been a better time to prioritise the …

Three ways to avoid burning out at work

If you have been feeling disengaged and unproductive in the workplace since the start of the year, you may need to switch …

Six common social media mistakes you need to avoid

There is a huge audience out there on social media, but the power of the masses and instant communications can backfire on …

Optimise your content marketing strategy with these five trends

Content marketing is the most cost-effective way to deliver better leads and customers and to build trust and authority, but even foolproof …

In our previous blog post, we looked at three ways to use content to meet the rising digital expectations of customers and …

Three ways to meet rising digital expectations in the B2B industry

Eight in ten B2B decision-makers say that rising digital expectations are a primary “external threat”. To address this issue head-on in 2020, …

In 2020, using content marketing to make consumers aware of your brand and products and then push them through to the interest, …

Content

The holiday season has come and gone, and with the new year well underway and spring on the horizon, now is a …

A social media marketing veteran has highlighted four common errors that businesses (fledgeling firms especially) make with their social media content – …

A marketing expert has shared his top strategies for creating the most engaging, tailored and customer-satisfying content for 2020. Writing in the …

Productivity boosting tips

Just a third of US workers feel engaged, according to a recent report by Gallup, and this detachment costs up to $605bn …

Organic content still commands the majority (53%) of all website traffic, and with Google rewarding brands that publish a consistent stream of …

A new year and decade are finally here, but one thing that will not change in 2020 is the importance of social …

Don’t let content marketing misunderstandings get in the way of your success in 2020. With just a subtle change in your mindset, …

Both B2C and B2B content marketers reported more success in 2019 compared to a year ago and 75% believe that they are …

Search engine optimisation is always evolving, with new algorithms and updates rolling out nearly every week. This can create uncertainty for marketers, …

Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as …

Digital marketing is here to stay, but with a new decade just a couple of weeks away, you might find value in …

Google’s BERT technology has shaken up the SEO world in recent weeks and its impact will continue to be felt into 2020, …

Have you ever wondered why your content marketing isn’t going as planned? Content can fail for a whole variety of reasons, and …

A CMI study found that a third of organisations are doing a poor or average job of bringing metrics and goals together …

2020 is now less than a month away, and with the new decade will come an opportunity to update and overhaul B2B …

Website blog Blogs on websites are renowned for driving organic traffic and transforming SEO capabilities. More than three quarters of marketers believe …

Before you work with an agency on a brief for a content marketing piece, it may be a good idea to run …

Customer feedback can help to shape and inform your content marketing campaigns, but how exactly do you go about collecting information on …

Engaging content is a “game changer” according to Celum, a cloud collaboration service that believes companies must outline clear objectives, be meticulous …

Google hailed a big leap in search tech earlier this month after rolling out something called BERT, an algorithm designed to improve …

Play the long game Content marketing will always deliver results, but it can take a few months to build a loyal, devoted …

Only large corporations have documented strategies A plan of action will better support content marketing efforts, whether you are a micro business …

Post blog content Blogs have been the cornerstone of successful content marketing campaigns for more than a decade, and they continue to …

Be mobile-friendly ‘Mobile readiness’ is a well-worn phrase now but is no less relevant as consumers demand greater quantities of content optimised …

Three-quarters of brands say that content marketing increases leads and engagement, but to really get the most out of campaigns and drive …

Long-form blogs The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique …

Businesses will soon be able to use two innovative ways in order to reach their Google Ads target demographics within Google Search. …

Facebook revealed a few tips to help brands to “holiday-ready” their marketing campaigns earlier this week as it launched a raft of …

A recent survey by Episerver found that B2B decision-makers are desperate to improve digital experiences to engage with clients and customers. The …

Black Friday and the start of the holiday shopping season is just six weeks away, so you might be on the lookout …

With just three months of the year left, marketers now have their eye on strategies for 2020, and as content marketing takes …

Marketers are always looking for new ways to drive traffic to content, and the social media site of the moment, Instagram, might …

Seven in ten marketers say that content marketing improves their lead generation efforts and that they have data to prove how articles, …

Maximising your content marketing budget will drive better return on investment and make your campaigns more streamlined and efficient. Here are five …

Google’s search algorithm is ever changing, so it makes sense to seek out a few alternative traffic sources for your content. Target …

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics …

Website changes A decade ago, copy on websites was primarily centred on product descriptions, with webpages largely being a product or service …

Two-thirds of the content marketers enjoying the most success from their campaigns have a documented strategy in place, according to recent research …

Bringing high-quality content together with effective search engine optimisation and a well-structured website can transform ROI and results. Here are four tactics …

Summer is almost over, and with just four months of the year and decade left and a busy festive season on the …

Content marketing is not art and instead exists to serve a function, for the brand but especially for the end user, who …

Publish blogs The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in …

Mobile-friendly Mobile accounts for three-quarters of video consumption, so it makes sense to optimise them for smartphones. People prefer the small screen …

The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time …

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few …

Formatting is the canvas Words are the root of content marketing materials, but you also need to support high-quality prose and messages …

  Target low-performing pages Google Analytics will list your best- performing web pages in terms of traffic volume, but it is also …

Publishing high-quality content is a very important piece of the marketing puzzle, but you also need to keep an eye on the …

There’s a common (and expensive) practice in content marketing that may be unnecessary: paying hordes of influencers and brand ambassadors to promote …

It has become a pragmatic orthodoxy in content marketing that the best copy emphasises the underlying benefits of a product or service …

Mix long and short form The beauty of content marketing lies with its versatility and scalability. Short-form content is perfect for social …

Voice search Voice search will be responsible for 50% of all online searches in 2020, according to recent research by Campaign UK. …

If you have been getting bogged down in qualitative and quantitative analysis of content campaigns, you may want to take a step …

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability …

Set high standards Creating something truly valuable does take time and effort, but it is a worthy goal for all brands as …

Content There have been some major SEO advancements in recent years, but the written word still carries the most weight for ranking …

The quality of your content is not just based on writing and creativity, but also covers factors such as formatting and calls …

Creating content and distributing it on social media can be challenging if you are a micro or small enterprise without access to …

Just ad-lib Strategies need to be communicated from the top down and be documented so that everyone is singing from the same …

Driving engagement on social media is becoming more challenging due to the rise of ads and the ongoing quest for visibility on …

A study released last week by Immediate Future found that B2B professionals are turning to Instagram to consume content as the image-focused …

A report released this week by Immediate Future found that senior B2B buyers are craving informative and opinionated content on relevant topics …

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve …

Organic traffic has dropped off Organic traffic is the cornerstone of a successful content marketing campaign. If there has been a drop …

Make it memorable Creating memorable content is the end game for shareability, but how exactly can you stand out from the crowd …

The planning, creative and distribution phases of content marketing take up a significant portion of your time and resources, so you don’t …

The success of content marketing campaigns is dependent on your ability to execute plans and strategies effectively, and a major part of …

If you don’t spend time evaluating trends in social media to improve your content marketing strategy, you’re probably missing out on an …

Internet users have many options available to them. When they need a product or service, they can use the internet to conduct …

Recycling and repurposing content has been a major trend in 2019, especially for web copy and articles that are underperforming. Stagnant content …

High-quality content is always the end goal for creatives, marketers, and brands, but what does this rather vague term actually mean, and …

Documented strategies work Experts have been espousing the benefits of documented strategies for some time, so there’s no excuse not to have …

Focusing on a single format Marketers recently admitted to feeling overwhelmed by the scale of the tools and platforms available to them. …

Content marketing costs 62% less than comparable marketing tactics and delivers greater results, but even with the inherent effectiveness of high-quality …

Content and search engine optimization are closely linked, so it can pay dividends to consider the latter when you are creating …

High-quality written content is central to marketing and SEO success, but it is also important to spice up blocks of prose …

Content needs to be original and relevant, so creative is never a good option for automation, but the wonderful world of …

Marketers with a mature approach to content not only have a documented strategy in place and an efficient pipeline for creation, …

Waiting for perfection Stage fright can be a problem for brands that are yet to embark on a content marketing adventure, …

Just 5% of content marketers believe that they are “extremely successful”, according to a recent report by CMI, and an area …

Creating high-quality blogs is just one piece of the content marketing puzzle. You should also back up well-written prose with a …

Influencers can amplify the power of your content on social and across the web, but navigating the challenging world of micro-personalities …

Blogs Blogs should be the cornerstone of every brand’s content marketing output as they are incredibly versatile. Hubspot’s latest “State of …

Great creative is the central pillar of every successful content marketing campaign, but your articles and blogs are unlikely to fulfil …

With reports far and wide espousing the benefits of long-form content, there has never been a better time for your marketing …

Half of B2B buyers now use content to inform their decision-making about purchases according to a recent report, but many enterprises …

The latest annual Edelman Trust Barometer found that less than half of the consumers in the US trust businesses. Despite there …

Pushing content to audiences at the right time is a crucial and often overlooked aspect of campaigns. Being able to hit …

“Added value”, “relevant” and “engaging” are phrases and words that are regularly cited as the end goal for content marketing, but …

Recycling content is a cost-effective marking option for brands that want their creative efforts to go that extra mile. Just one …

How to craft content that resonates on a regular basis Are you fed up of volatile traffic numbers and the constant …

Adding a selection of eye-catching images to your content marketing materials can make all the difference when attempting to keep a …

Content marketing expert Neil Patel recently released a new video with a number of new tips for marketers and brands that …

Start with navigation The quality of your content marketing output is of the utmost importance, especially if you want to rank …

Republish Content does not have a set shelf life and can be repurposed as you see fit to drive better results …

The majority of marketing teams now publish at least one piece of content every day, but one of the most cited …

The humble blog post is one of the oldest forms of content marketing, but it has never been more relevant in …

The majority of brands now outsource at least one aspect of their content marketing strategy, and with a new Hays report …

Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just …

Ranking on the first page of Google and Bing search rankings is a primary objective for marketers, but it can be …

Content has been king for some time now, but 2019 will also see consumers ascend that lofty position as their values, …

Set your goals Objectives and goals should underscore every aspect of your content marketing strategy. You need goals that align with …

To fully comprehend the impact of content marketing and to gauge its success, brands need to identify key metrics, track them …

Three quarters of brands expect content marketing to grow during the next two years and around half manage campaigns that are …

A poor brief can undermine the best content marketing efforts from the start, so it makes sense in 2019 to get back …

Content marketing is more than just executing strategies and campaigns. The concept of digital content has been transformed over the last two …

New technology such as automation is set to transform content delivery, but Content Marketing Institute’s Chief Strategy Advisor Robert Rose has warned …

Educating readers is a top trend in content marketing at the moment, but you should be wary of publishing overly complex articles …

Great content always starts with great ideas. If you are struggling to pinpoint the right keywords and topics that will engage audiences, …

Visual content can be the cornerstone of any marketing campaign, whether it’s a meticulously researched and engaging infographic to educate consumers or …

With the New Year just three weeks away, Content Marketing Institute has published 85 predictions for the industry in 2019. It is …

Real value and lasting impact are two phrases that have been trumpeted as key content marketing trends for 2019 in a myriad …

Ever-changing social media algorithms and the rise of fake news and concerns about data privacy have made the task of managing content …

One-size-fits-all content marketing campaigns fail to appeal to the eclectic mix of consumers that populate your target audience, but breaking free from …

Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better …

Content marketing strategies are generally centred on the creative process and amplifying reach after blogs, articles and videos have been published to …

Videos will account for the vast majority of global consumer internet traffic in 2019, so it is important that you understand how …

Algorithms can be a source of confusion for marketers, both on Google and social media. This is a problem as SEO is …

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Three-quarters of internet users want to consume content to learn about a brand’s products and services and prefer engaging articles, blogs and …

A recent study by Finn Partners found that travel consumers would rather brands serve up authentic content over flashy experiences, but what …

Content marketing is a complex undertaking, and with so many factors and variables involved, it is not surprising that brands and bloggers …

With just two months of the calendar year left, marketers are quickly making plans for their content campaigns in 2019, but what …

Is your content easy to read? With a focus on keywords and other SEO tactics, brands can lose sight of what really …

Content marketing is more powerful when it works in tandem with SEO. Whether you are producing eye-catching infographics or editorial copy, the …

Creating content marketing materials for B2B buyers is a whole different ball game compared to the B2C equivalent. B2B transactions are fundamentally …

Vertical content has entered the mainstream during the last few years due to the remarkable rise of smartphones and the way that …

Brands generally focus on the quality of the written word when creating articles, blogs, whitepapers and other resources, but a new study …

Content marketing can transform a brand’s ability to connect and engage with audiences and stimulate interest in products and services, but getting …

The art of blogging appears to have taken a backseat due to the rise of video and other forms of visual marketing, …

High-quality creative underscores every successful content marketing campaign, but you also need to hone a few other strategies to amplify reach and …

Editorial articles and blogs are the most popular business content format for Millennials and Generation Xers, according to a new survey released …

Holiday season is now just a couple of months away, and Google is preparing for the busy period with a new shoppable …

Capturing consumer attention and building a strong brand reputation is becoming harder than ever before. Increased competition online means that more and …

Effective planning is essential to creating high-quality, engaging content but too many content marketers fail to make this a priority. If you’re …

Spending time and resources on content that fails to get noticed is one of the most frustrating parts of content marketing. If …

The big data boom offers content marketers a unique opportunity to analyse every digital interaction with their brand to improve decisions, inform …

Executing a successful content marketing campaign is not easy in the B2B sector. But brands can overhaul their efforts by taking stock …

Brands need to increase the emotional resonance of content to drive B2B sales, according to a new report published by social networking …

One of the keys to successful content marketing is to maintain a sharp focus on growth. If your strategy isn’t driving development, …

Artificial intelligence technology is changing how companies do business across industries. Even content marketers need to be aware of how AI impacts …

Connecting with consumers through content is essential, but gathering the right data to inform your strategy can be difficult. A survey can …

Using Google tools to gauge essential metrics is common practice for content marketing professionals. But there are other ways to leverage the …

Every content marketer has heard the old maxim that “fresh content is king”, and, to some extent, this is absolutely true. Regular …

In content marketing, the “what” of your message may capture audience attention, but it’s the “how” that really engages them. If content …

Goal setting is a crucial element in any content marketing strategy. No matter what you hope to accomplish – generating leads, building …

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year …

Content marketing is an effective way to generate leads, but over time even a successful campaign can benefit from a refresher. If …

Sometimes, even the most tried-and-tested content marketing strategy will benefit from a bit of a shake-up. If your scheme is starting to …

Study after study has shown that strong, high-quality visuals are increasingly crucial in successful content marketing. The age of social media requires …

According to some estimates, more than 700,000 hours of video are uploaded to YouTube and upwards of 200 million blog posts go …

According to recent market research, the average mobile user spends less than ten seconds on a website before deciding if it’s worth …

With so much digital content focused on millennials and emerging consumer demographics, it can be easy to overlook older audiences. However, research …

Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators …

One of the keys to successful content marketing is the ability to create and distribute information that engages a target audience. Blogs, …

Managing a content schedule effectively can make all the difference in marketing strategy. Here are some practical tips for managing an editorial …

Content production is a huge stumbling block for many marketers. With so much competition for consumer attention online, it can be difficult …

Years ago, businesses believed in the power of “trade secrets”, holding proprietary information or successful habits close and hidden from consumers and …

Blogs have long been a crucial element in content marketing, but there is more to creating a successful blog than link building …

Many businesses experience a dip in sales during the long days of summer. If you are worried about a warm-weather slump, then …

Research shows that consumers want to see high-quality videos, graphics and photos from brands. It’s also no secret that the impact of …

The world of digital marketing moves fast and just because a campaign has been successful in the past doesn’t mean that it …

With the meteoric rise of social media and its influence on content marketing, it can be easy to overlook the continued relevance …

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A successful approach to B2B digital marketing can be broken down into six key takeaways, revealing the unique challenges and opportunities for …

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Not all digital marketers agree about the effectiveness of A/B testing. Certainly, when it’s done poorly A/B testing can be an unnecessary …

Feelings can be a hugely motivating factor in the way people search for things online. Though feeling-oriented searches are often backed by …

Traditional social media advertising presents plenty of opportunities for digital marketers to encourage brand interactions with motivated consumers. While platforms like Facebook, …

For years, Google has been trying to encourage digital marketers and website administrators to improve their mobile site speed and user experience. …

Product descriptions are an often-overlooked element of digital marketing. Good product and service descriptions may go unnoticed, but bad ones can actually …

Snapchat has ended a busy week with the launch of a revamped Spectacles feature, a new policy for the collection of data …

According to a recent survey, a surprising number of digital marketers feel that they are unable to deliver meaningful customer engagements in …

Finding the right keyword strategy is one of the trickiest things about content marketing. Oftentimes, it seems as though the keywords you …

Even the most successful marketing campaign can be stopped in its tracks by a performance plateau. Breaking through a stall can be …

So much has changed in digital marketing in recent years and search engine algorithms are driving the trend. Google alone changes its …

Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs …

Digital and SEO strategies are always in flux. As big tech companies like Google or Facebook change their algorithms and policies, webmasters …

Deindexing web pages can actually help increase site traffic by directing search engines to relative pages and eliminating unrelated pages from popping …

Smart marketers recognise the right time to make changes in the way they spend budget and energy to improve brand exposure and …

We hear all the time about how consumer attention spans are shortening, so it seems counterintuitive to think about ways to create …

Today’s consumers expect a faster, better mobile experience than ever before. Surveys have shown that users are more than 60% less likely …

An effective call to action (CTA) is much more than a pop-up on a landing page or a tired “Click here!” prompt …

International SEO is the way webpages are organised and optimised to make it possible for search engines to identify the countries, content …

One of the driving digital marketing trends of the past year has been the way content influences search engine optimisation. Those on …

Communication is constantly changing, and your marketing strategy has to keep up if you want to continue to grow and reach new …

Too many digital marketers are consumed by cost concerns when it comes to Google AdWords. Rather than asking how much you should …

In order to remain successful in today’s ever-changing SEO environment, it’s important to understand that Google’s algorithm is constantly shifting in order …

Meta descriptions are essential to any website. These bits of content that display along with a web address in search results are …

Voice search is changing the way people get information. With millions of voice-first devices like Google Home and Amazon Alexa currently in …

There’s nothing quite like a website redesign to refresh your content and information, test out a trendy new look or colour scheme, …

According to recent data, nearly 75% of consumers prefer to spend their money with companies that know them by name and remember …

Consumers spent a whopping $18.2bn last Valentine’s Day, proving that the holiday has become a rich opportunity for both large and small …

Even if you’re an experienced digital marketer, it’s easy to become overwhelmed by the breadth of information collected and reported by Google …

Is your business ready for international expansion? The following tips can help ensure success when it’s time to take your brand global. …

Promoting your brand across social media channels does more than simply raise awareness for your company’s products or services. Unfortunately, even many …

There is no simple formula to use that will determine the content distribution channel that is right for your business. Several factors …

You already know the importance of maintaining a blog for your business. You’ve worked hard to keep it up to date with …

Customer engagement is an often-overlooked aspect of marketing, yet it can be a valuable indicator of strategies that are resonating with consumers. …

If your social media strategy could use a bit of a refresher, try these under-appreciated tips to help build your brand awareness, …

As local SEO grows ever more competitive, you need an aggressive strategy that will set you apart from other neighbourhood businesses. Here …

Facebook Messenger’s newly released ads feature has made it easier than ever to reach potential customers. Yet striking the right tone and …

Online reviews have become an increasing concern for businesses, as customers turn to independent reviews more and more to help them make …

Running a small business can sometimes leave you wishing there were more than 24 hours in a day. You have to do …

Plenty of digital marketers are familiar with the practice of carefully crafting new content to build their brand identity. Of course, this …

Google has announced a limited roll-out of its mobile-first index, offering the platform to a handful of sites that have been closely …

A new year brings new opportunities for digital marketers to adjust their strategy in order to take advantage of emerging trends. Read …

As 2017 comes to a close, here are the top lessons we’ve learned from local searches this year: Customer data levels the …

Smart digital marketers know that mobile messaging is the next great platform for reaching motivated consumers. Emojis, GIFs, stickers and other visual …

Too often, content and social media marketers overlook the importance of writing style in their campaigns. Yet, it’s essential to think about …

Social media continues to grow at a rapid pace, with some outlets reporting nearly half a billion new user accounts in just …

Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it …