With Facebook reporting another quarter of financial success, CEO Mark Zuckerberg has revealed that he intends to focus on another aspect of the site – search.
In a call with investors this week Zuckerberg said that he is dedicated to investing both the company’s cash and resources to make the search experience a better one for users: “Search for Facebook is going to be a multiyear voyage” he said, adding that if Facebook get it right, they will be able to return information to users that they can’t get from other social network or search engines.
“There’s just so much content that’s unique to the Facebook ecosystem,” said Zuckerberg. “We can answer questions for you that really no other service can. Just like the other day I was curious about finding out which of one of my friend’s friends worked at a company. I don’t know any other service where you can just go do that query. But on Facebook you can.”
Zuckerberg said that the new developments in mobile search have led Facebook to top the one billion searches a day milestone: “We went through a period where in order to have that increase, we had to do some really good work,” he said, “where we had make it a lot faster and improve ranking.”
Tackling search on Facebook has been a challenge for their staff in terms of sheer volume: “I think there’s more than a trillion posts, which some of the search engineers on the team like to remind me is bigger than any web search corpus that’s out there,” Zuckerberg said.
However, with Facebook improving their search, especially on ever popular mobile devices, now is the time to make sure your brand is front and centre to feature high in the search results.