Yahoo wants to pull itself up and be recognised as a major player again, and it’s using the coattails of the mobile revolution to do just that. Since its appointment of Marissa Mayer as CEO in 2012, Yahoo has concentrated on their mobile strategy, mainly by acquiring start-ups fluent in mobile technology and by redesigning its own mobile image.
The latest offering from the Yahoo stable is the Yahoo Mail app, which has been revamped to include news, finance, sport and weather content, under the banners News and Today.
The design of the App remains similar to the last version, and this is intentional. According to Fernando Delgado, Yahoo’s senior director of mobile product management this is deliberate: “One of the design principles we had from the very beginning was, if you’re a Yahoo user and you use this app on a daily basis, we want to make sure that we don’t get in the way” says Delgado. “All the fully fledged functionality is still there and it’s familiar.”
In keeping with this, the new features are optional, and users can decide to opt out of the News and Today tabs.
One advantage of the new features is that the app can be personalised towards your own interests. The News section can be tailored to fit in with your own interests, while Today features weather and sport updates based on your interests and personal location.
So far the new Mail App is only available on the iPhone, but Delgado has hinted that it could soon be available for tablets and phones on Android.