• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Will 2022 be the Year of Local SEO?

January 17, 2022
-
Blog
-
Posted by Kathryn Robinson

As we have written about before on this blog, local SEO is a powerful way of improving the visibility of businesses that primarily serve their local communities.

 

Local SEO has become particularly important over the last two years, as more and more small businesses have transitioned into the e-commerce world and placed increased focus on using digital tools to drive local sales.

 

With that being said, local SEO looks set to become one of the important search engine and marketing trends as we go forward into 2022.

 

However, before we go on to discuss why this is the case and what these trends might involve, let’s have a quick refresher of what local SEO actually is and why it’s essential!

 

What is local SEO?

 

Local SEO, essentially, is a way for customers looking for local businesses to find your business more efficiently. It is a way of increasing your visibility online so that when a local customer searches for a product or service you are providing, they will get sent in your direction.

 

Local SEO works in much the same way as regular SEO, though some slight tweaks and differences make it more suitable for local businesses.

 

Many of these techniques are pretty much the same, though they will be more focused on the ‘local’ area.

 

Why local SEO now?

 

Perhaps one of the most exciting consumer trends to emerge over the last two years is that customers have released the importance of local businesses to their communities.

 

Whether it is the local pharmacy that knows your prescription or the local café that remembers your coffee order perfectly, people are more aware that local businesses are important to building a sense of community. This comes in addition to the more immediately noticeable economic benefits in terms of jobs and employment.

 

With that said, there has been a concerted effort to ‘spend local’ over the last two years, which has created a boom in local businesses. This has been heightened by entrepreneurs and start-up founders leaving their established careers to set up new local businesses or pursue passion projects.

 

Local SEO trends: what to expect in 2022

 

With the importance of local SEO established, let’s now consider some of the trends that will shape how local SEO will be used in 2022.

 

User experience still matters: Just because you are a humble local business does not mean that users will expect any less from your website than they would from a larger company. User experience is still essential towards cultivating healthy local SEO engagement. If a local customer does get nudged towards your website, you want to ensure that the experience they have is as positive as possible. This means having a well-designed website that displays essential information as accessibly as possible. You want to avoid users spending too long searching for information as this could lead them to another business or service provider. Another important aspect of user experience is having a website that loads quickly. Website users have short attention spans, so make sure that you capitalise on it as soon as you have it!

 

Zero-click results: A surprising statistic about internet usage is that over 50% of Google search results contain the information that the user is looking for on the results page. This means that most users conducting a Google search will have their questions answered without navigating to a website. These are referred to as ‘zero-click’ searches, as the user can answer their question without ever having to click through to the website. With that being said, this puts the onus on business and website owners to ensure that their Google My Business and Google Maps information are kept as up to date as possible, as this is where the majority of local searches will begin and end.

 

Optimise for mobile: Although this might not come as any great surprise, a significant volume of website traffic is happening on mobile devices – with some studies even indicating that as much as 50% of traffic comes from mobiles. This trend certainly holds true in the local SEO space, with a significant volume of searches coming when users are out and about and need information on a local business. This seems fairly intuitive, given that you are more likely to engage with a local business when you are in that locality. Despite this, business websites are often poorly optimised for mobile devices. In light of this, there is an urgent need to ensure that your online presence is as well-adapted for mobile devices as possible. Information should be just as easy to find on a smartphone as on a desktop computer.

 

Your reputation matters: Somewhat surprisingly, an overwhelming majority of users read online reviews before engaging the services of businesses. This is often the case even before they have clicked through to a business’s website from the search results page. For this reason, you should always be mindful of online reviews that have been left on your business page. This means not only paying attention to negative reviews when they get posted – and replying where necessary – but also promoting positive reviews you get.

 

Keep important information up to date: Most of the time, when users are searching for information on a local business, it relates to what is known as NAP: name, address and phone number. Despite this, you would be amazed at how often businesses fail to keep these up to date. With that said, always ensure that the most critical information that users need to know about your business is kept up to date and is easily accessible. Be sure to update your address, phone number and opening hours whenever there is a change. Make sure that these are consistent across your Google business page, your website, and any social media profiles you use.

 

As you have hopefully got a sense of by now, regardless of whether you are an international company with an online presence or a local business serving a small community, SEO is something you will inevitably have to come to grips with. In 2022, local SEO will be increasingly important to ensuring that your business stays visible online. While this is certainly something you can attempt to get a handle on yourself, the guidance of a team of dedicated experts always helps! If you want some advice about improving your local SEO presence in 2022, feel free to reach out to a member of the Purecontent team today.

← PREVIOUS POST
LinkedIn newsletters: increasing organic traffic and business
NEXT POST →
Omicron: how marketing agencies are managing staff shortages
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Will Twitter implement Facebook-style timeline?

February 9, 2016
-
Blog

Tech site BuzzFeed has set the Twittersphere alight with claims that the social media site is set to introduce a new Facebook-style algorithmic feed next week. The shift …

Read More →
Posted by David Hobart
2 MIN READ

Quality leads are top digital marketing objective, says report

March 4, 2016
-
Blog

Generating top-quality leads is the number one objective for marketers when devising SEO strategies, according to the 2016 State of B2B Digital Marketing report published by DemandWave this …

Read More →
Posted by David Hobart
2 MIN READ

Simple content marketing trends to follow in 2019

November 29, 2018
-
Blog

Original content Consumers want more relevant and authentic blogs and articles more than ever before, so there has never been a better time to up the ante with …

Read More →
Posted by Dale Cudmore
2 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

Will 2022 be the Year of Local SEO? | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan