Sharing high-quality images on social media is an excellent strategy for cutting through the clutter and engaging with target audiences. Just a single compelling infographic, for example, can be shared across a number of different platforms and channels. They are cost-effective and can also be adapted and updated for publication elsewhere.
Why are images so effective? The old adage of “a picture is worth a thousand words” certainly rings true in digital marketing. In fact, one picture can drive thousands of shares, likes, comments and follows. Visual content is particularly adept at increasing brand awareness and boosting engagement.
Focus on quality
Images are a win-win strategy for content marketers, but you must create or source the right images to really move the needle. A low-res, dull and uninspired visual can do more harm than good to your brand reputation. If you are unsure how to create readable, attractive and accessible visual content, then consider working with a third-party agency as you will be able to tap into a highly sought-after skill set.
Consider your audience
Before you start brainstorming ideas, think about your brand and how an image can be relevant to your objectives and speak to the interests, wants and needs of your target audience. Infographics are an excellent format for delivering bite-size facts and important information in a memorable way. They can work in both B2B and B2C settings and can complement other longer forms of writing, such as white papers and editorials.
Social is made for sharing, and modern-day consumers love retweeting and reposting images that they connect with in some way. These images also reinforce your brand’s message on a regular basis and help you to create and nurture a brand identity. You should subtly include your brand logos and colours to improve brand association with every image you post.
Visual content does not have to mean video in 2019. There are so many exciting ways to leverage the power of visuals to enhance your content campaign. Even just a few high-quality images can break up a long-form piece of writing to make it more appealing.