Social media management is defined as the process of creating content and scheduling it for release on leading social platforms such as Facebook, Twitter, Instagram and LinkedIn.
With an audience of 3.2 billion people and counting, developing a strategy and managing the publication of content on social has never been more important. So, where do you start?
Create content
Content marketing and social media management go hand in hand. Without excellent news, blogs and posts, even the best social campaigns will struggle to make an impact. Don’t think of the two as singular entities. Instead, try to align content and social so that they combine and work together to deliver the best returns.
Content will enable you to drive brand awareness and loyalty through social media. You can address customer pain points while entertaining and educating. Unlike hard sells, content marketing can speak to audiences personally, and social will only increase its power.
Outsource and succeed
In this day and age, we are all so busy. By outsourcing your social media management, you will have more time to manage your business, all the while your social media channels are growing with the help of an expert third party.
If you have been struggling to get to grips with content and social media in 2019, there is a simple solution. The majority of B2C marketers are looking to outsource content activities next year, and you can get a head start right now by working with an agency for both creation and social media management.
An experienced third party can help you to create articles or infographics and then distribute them across platforms, while you can sit back, reap the rewards and focus on other areas of marketing or your business.
Trends for 2020
An experienced partner will also help you to incorporate new trends into your social media strategy. In 2020, you can expect to see ephemeral content to gain even more traction as consumers continue to favour short, engaging and fleeting experiences on social.
Niche platforms and messenger apps will also perform well compared to traditional heavyweights as audiences look to forge connections and consume genuine content, while Instagram could be set to shake things up by removing the like button entirely.
Social media management is now a multifaceted undertaking and requires time and resources to coordinate effectively. With new trends, changing algorithms and thriving user bases, now is the time to take it seriously.
