• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Why in-depth keyword research pays off

May 14, 2020
-
Blog
-
Posted by Annie-Mai

Have you been struggling to come up with keywords for your content marketing briefs lately? Communicating the right topics and titles to your content marketing agency will give them a better chance of crafting content that is tailored for your target audience.

Basic keyword research can be conducted in a few minutes with a quick Google search or two, but you may find that a more in-depth and comprehensive process can improve the quality of your content output and get more customers clicking through to your site to buy products.

Use Google Trends

Google revealed this week that certain product categories are trending higher amid the global pandemic. Digging into what’s hot with customers, especially with general business conditions being so challenging at the moment, is a great way to go deeper with your keyword research.

Making sense of the recent disruptions caused by COVID-19 can also improve the relevance of your content, which is exactly what consumers are looking for right now.

Google noted: “Last month, there were spikes in search interest for household supplies and jigsaw puzzles as people spent more time at home.

“This month we’ve seen surging interest for sewing machines and baking materials in the U.S., and tetherball sets and chalk in the United Kingdom and Australia.”

If you want to find out exactly what is trending, navigate to the Google Trends website where there is a wealth of data with visual representations of insights and stories.

You can also enter a search term or topic to see the ‘interest over time’ and ‘interest by sub region’ for a particular keyword. This is useful for seeing how the coronavirus has had an impact on the popularity of certain terms in recent weeks and how it differs by country.

The keyword ‘game’, for example, has been trending quite a bit higher since the middle of March. This may be because more people are interested in playing and buying games to pass the time during the lockdown. You can use this sort of information to support your content marketing campaigns.

Get to know the person behind the persona

Pitching content to personas created from data can seem a bit impersonal. To really master your marketing, you could try to find out your target audience’s personality traits, interests, values and opinions.

You can do this by contacting them regularly with surveys, conducting general research, listening in on social networks and conducting interviews.

Why is all of this important? Knowing your audiences better will make it easier to create an accurate and relevant list of keywords and topics that can be covered using content formats including news and blogs.

The more you understand about your audience, the better you will get at crafting compelling user experiences, optimising content for them, and generally putting forth messages that will resonate with them and prompt them to take action.

Regularly conducting this sort of analysis will keep you up to speed with what customers need most and will have the knock-on effect of ensuring that your keyword research is always that bit more personal. It can really pay off in the long run.

Use a mix of different tools

Standard keyword research tools are great for streamlining the whole process. However, thinking outside the box and using a mix of different software can offer a more detailed and rich tapestry of phrases and terms for you to focus on when you next greenlight a content campaign.

The aforementioned Google Trends is a less granular option for coming up with keywords, as is Seed Keywords, a new tool that allows you to create different scenarios for search queries in order to build a larger seed keyword list.

Don’t stop using traditional tools as they are very useful for research, but always try to think of less conventional ways to identify new keyword opportunities.

Don’t forget search intent

Google is doing everything it can at the moment to tease out a user’s search intent. Recent improvements to its search algorithm have focused on making better sense of what phrasing and words mean and how they fit together, rather than just viewing a query as a single whole.

Finding out what the search intent is for keywords that are ranking at the top of Google will help you to come up with content that meets a user’s needs.

For example, the phrase ‘bubble tea’ could have been entered with the intent of either trying to find out exactly what bubble tea is or looking for websites that offer it for sale.

You can kill two birds with one stone here by creating content that satiates a user’s need to know intent and the desire to purchase intent depending on what your company offers.

Determining and understanding the intent of queries will enable you to craft targeted content for keywords that are ranking in SERPs. It effectively adds another layer of context to your keyword research. A couple of tools that can help you to find out the pages that are ranking for your keywords are SEMrush and SpyFu.

Consider questions

Searchers are always asking questions and you have an opportunity to answer them via compelling and engaging content and webpages. Follow up your keyword research with a quick look at the questions associated with keywords that users are regularly asking.

There are several websites that allow you to do this. AnswerThePublic, for example, offers a visual representation of these questions broken down into ‘who’, ‘when’, ‘why’, ‘which’, ‘will’, ‘where’, ‘what’, ‘are’ and ‘can’.

People will always phrase questions in different ways when using your target keywords. Understanding how they will ask them can again make it that bit easier for you to create content that does the best job of answering them. The search intent also plays a role here.

To conclude, taking the time to determine the intent, phrasing and questioning of your target keywords can improve the quality of your briefs and allow creatives to craft content that works.

Tags
digital marketing
keywords
SEO
← PREVIOUS POST
UK SMEs say marketing is crucial during the pandemic
NEXT POST →
Why you NEED to incorporate video in your marketing strategy
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

New store visit metrics in Google AdWords

November 26, 2015
-
Blog

The store visits metric is an extremely useful tool for AdWords marketers, and now Google has announced new features for it. The new additions will allow advertisers to …

Read More →
Posted by David Hobart
2 MIN READ

Yahoo! Announced Official Cricket World Cup Site

February 7, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Good news or bad news, which is best?

July 14, 2014
-
Blog

It’s the mantra of tabloid editors everywhere – bad news is good news as bad news sells papers. But with the face of news changing, and many people …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

Why in-depth keyword research pays off | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan