Ever felt that your interest in a subject requires more than a tweet to do it justice, but you lack the expertise to write a blog on it? A new Berlin-based startup, edgee, is betting that there are plenty of us out there who feel like that. It’s a web-only platform (mobile apps are in the pipeline) that ingeniously lets you share other, more expert, authors’/creators’ content in the form of multimedia collages that you simply select, order and annotate.
As this post goes to press, the top-rated edgee is one entitled “Combating the Surveillance State”, featuring links to an animated short depicting Orwell’s 1984, a stirring TED Talk from Edward Snowden, articles on anti-surveillance face camouflage, and books by Glenn Greenwald and Alan Moore, plus a lot more.
All users need is an interest in a topic, whereupon the platform lets them remix digital content in customisable ways. No one needs a master’s degree in their chosen area; a wish to share is enough.
What was the inspiration for edgee? Co-founder Markus Maier explains that he and his team talked to a lot of consumers and discovered that most of them don’t create content of their own. That’s because they tend to feel they don’t have enough knowledge or haven’t mastered the subject sufficiently to blog about it themselves.
Maier felt frustrated by a similar experience: he wanted to create online content but never had enough time to create a blog, and found the brevity of Twitter too reductionist. He’s interested in stuff like the European debt crisis that he doesn’t feel qualified to blog about. As he puts it:
“I can make my own edgee about the European debt crisis without being a PhD. And I felt this idea of standing on the shoulders of other content creators enabling the layman to create something he can be proud of was a really interesting idea.”
edgee launched out of beta on 21st April and piggybacks on other platforms such as Twitter and Facebook instead of competing with them (users can spread their edgee creations on either those networks or via email). If it takes off, Maier asks a pertinent question: why would you go only to Netflix and Wikipedia when edgee’s in town?