• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

What you need to do to prepare a new website for SEO

December 8, 2020
-
Blog
-
Posted by Kirsty

One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively through Google and Bing.

Central to this objective is search engine optimisation (SEO), a process that improves the quality of your webpages and helps you to become more visible in search engine rankings.

If you have recently set up a new website or are in the process of getting one ready to go live, you may be wondering what exactly you need to do to optimise your site for SEO.

Below is a five-point checklist of basics that you can tick off to ensure that your site is built from the ground up with SEO in mind. Implementing the right tactics now will be much easier than retroactively taking measures to align your site with SEO strategies.

 

Choose the right domain name

Selecting a domain name for your website can be tricky, as you need it to be concise and effective while accurately communicating what your business is about.

This will not only help potential clients to accurately recall your domain but also aid the search engine crawlers that will look at words in your domain for context about what your site and pages are about.

Avoid stuffing too many target keywords related to products and services in here, but do try to include a single primary keyword that you are hoping to rank for in Google’s search results. This keyword should align with search intent. How do you think people will use search engines to find your brand?

One final consideration is that the domain needs to have a unique name. There are a number of easily available tools that you can use to check the availability of names. You can even use advanced tools to see how certain domain names are performing in organic search in your industry.

 

Decide on your site structure and hierarchy

Establishing a coherent site structure is another crucial part of SEO as it will help Google to find the most valuable content quickly and easily. While you are unlikely to have an in-depth structure set out right now, you should have a basic site map with key content pillars.

You can start with the homepage and then build out with ‘about us’, contact, social media and services pages. Including a blog section is also recommended if you are planning to invest in content marketing in the coming months. Blogs are a great way to organise pages that will provide value for your audiences.

Getting this structure outlined early will make it easy for you to track and organise the content and copy that quickly builds up with a new website, and more importantly for SEO, enable search engine bots such as Googlebot to crawl and index your content so that you actually start featuring in search results.

 

Start creating content

When you have built the site – either internally or with the expertise of a third party – you can start creating content for your webpages. A good jumping-off point here are any ‘set and forget’ hubs that are unlikely to change in the near future, such as the homepage, ‘about us’ and services pages noted earlier.

Partnering with an agency is an option that you can pursue here if you also need assistance with content creation, a task that can be challenging in terms of time and resources for new businesses. If you do go it alone, just make sure to include target keywords in your copy. A keyword research process will unearth some of the best terms for your brand and product.

Your copy should also be tailored for your target audiences. Try not to be too brand-focused or inward-looking here as you need your site to be a resource for clients and customers. Added-value, engaging content works best with SEO and will give you a better chance of higher rankings.

Finally, set out a content calendar for the next six months or so. While some pages don’t need amendments, your site needs to be regularly updated, expanded and optimised to remain relevant in search.

 

Consider on-page and off-page SEO

On-page SEO goes beyond crafting engaging content. Each of your pages needs to be optimised for a range of technical factors and best practices. This is because Google puts emphasis on the user experience, which means that pages need to load quickly, be intuitive to navigate, and free of pop-up ads.

Optimising for on-page SEO means that a simple product page should have the right mix of keywords, effective title tags, strong meta descriptions and resized images. You should also consider internal linking strategies and effective use of calls to action (CTAs).

On top of this, you also need to think about off-site SEO, which covers elements such as linking, social signals, and website authority and expertise. These elements can all add up to help search engines put more trust in your pages, which can improve rankings.

 

Get to grips with data and analytics

Now that you have set up your website and populated it with the right content, you are almost ready to go live. However, before you do, make sure that you are up to speed with the concept of data and analytics and some of the tools that you will be using to assess how your pages are performing in search.

Google makes this relatively easy for newcomers with its Google Analytics and Google Search Console software. Both of these tools will enable you to keep track of important metrics and will hopefully help you to ascertain whether your efforts are driving a positive return on investment.

One last recommendation is to always be proactive with your SEO efforts. You should be looking to read industry blogs and incorporate best practices, conducting bi-yearly audits to flag any issues, making improvements where possible, and essentially doing everything you can to improve SEO.

With all that done, you can now launch your site and reap the rewards of a best-laid SEO plan that should boost the visibility of your brand and get even more people clicking through to your pages.

 

 

Source:

https://bit.ly/2JZAQCk

← PREVIOUS POST
How to use video content across a range of social media sites
NEXT POST →
Google starts rolling out third broad core algorithm update of 2020
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Google+ tempts back users with new feature

April 10, 2014
-
Blog

Last week Google+ added a new feature.  Now, you can check your profile to see how many views your content, including photos and posts, has received. Google+ sounds …

Read More →
Posted by David Hobart
1 MIN READ

Four content formats to try when creating a new marketing campaign

August 13, 2019
-
Blog

More than two-thirds of B2B marketers are regularly using content marketing to build brand authority, credibility and leadership. Here are a few ideas to help your start-up or …

Read More →
Posted by David Hobart
2 MIN READ

Companies “failing to integrate” mobile marketing

July 2, 2012
-
Blog
Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

What you need to do to prepare a new website for SEO | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.