The ideal starting point for a content marketing campaign has always been a regular blog, and it’s no different in 2019. Daily bursts of writing, whether 250 words or 1,000+ words in length, will enable you to educate, inform and entertain audiences. The possibilities are endless, and there will always be new topics and keywords to focus on.
Optimise for mobile
Any content you create in 2019 should also be optimised for mobile as 80% of internet users are accessing content on smartphones in some form. Google’s recent move to index all new sites via its mobile-first index also means that mobile-friendliness has moved from a nice-to-have to an essential part of any marketing campaign. Take a look at Google’s own AMP initiative if you need a helping hand with tailoring blogs and articles for mobile.
Ask for outside help
First impressions are everything in business, so you need to hit the ground running with a well-managed and high-quality content schedule. Working with an agency could be the answer if you need to publish a regular stream of news articles during the working week, while you focus on the technical details of a website and other important business tasks.
Things change quickly, from the target audience for your content on social media, to algorithms in Google search and Facebook news feeds. It is important to be proactive and to not get too attached to one “ideal strategy” or approach. Analysing metrics and data can provide insights to inform your content campaigns so that you are always tapping into what is fresh and relevant, while effective communication with partners and agencies will ensure that your campaigns remain flexible and scalable.
Mix up content mediums
Blogs are a great jumping off point, but you will eventually want to branch out with videos or infographics. Content marketing is never a closed shop, and you will always have the chance to experiment and try new strategies to drive the organic traffic that your business needs. You could also update e-commerce pages with new sales copy and images to convert more readers into paying customers.