The world of digital marketing is one that consistently evolves and develops, taking on new techniques as it does so. Current developments within the sector indicate that visual content marketing is becoming more and more prominent.
In recent weeks, two of the big hitters announced their user numbers had exceeded previously recorded levels. First, Instagram revealed that it had topped the 150 million users mark, and then Vine (the short-video social site) declared that it had surpassed 40 million-users. The latter is especially interesting, given that Vine is comparatively untapped in terms of marketing, especially when compared to YouTube.
Companies looking a way of taking their marketing to the next level may also be interested in a stat published by online video tech provider Ooyala, who predicted that in the region of 1.5 billion people will watch online videos come 2016. It is obvious that there is real potential for marketing success for anyone who is prepared to invest time in creating the right visual content and blending it with high quality articles that demonstrate genuine authority.
It’s worth remembering that videos are just one side of the picture. Emily White – the Director of Business Operations for Instagram – recently revealed that the sharing application would soon start to sell advertising space to brands, indicating that there is a lot of potential in graphics, too.
Although sponsored advertising remains a different beast to the more organic forms of promotion, there’s no denying that the various statistics noted above highlight just how important visual marketing will become over the next few years.