• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 519749
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Using current events can give content marketing a boost

July 24, 2018
-
Blog
-
Posted by David Hobart

A solid content marketing strategy will incorporate both seasonal and evergreen content. However, keeping seasonal content fresh month after month and year after year can become a real challenge.

A great way to refresh seasonal content is by harnessing the power of current events. When done properly, incorporating trends and hot topics into your content marketing plan can reclaim audience attention, making your brand seem more relevant.

Here are three tips to help you use current events to improve your content marketing strategy:

  1. Use upcoming holidays and special events

This is the easiest way to leverage the power of current events. Post a gift guide at the holidays, a round-up of great horror films ahead of Halloween, or a list of memorable Grammy moments through the years just before the awards show. Plan ahead and choose only those holidays or events that fit your brand or – better yet – put your own unique spin on an upcoming occasion to make it work for your brand.

  1. Be a thought leader

Trending topics present an opportunity to add your expert voice to the mix. Establishing your brand as a thought leader takes some finesse, especially when delving into political issues or social causes, but if done well, it can significantly boost your brand’s authenticity, relevance and influence.

  1. Use reactive marketing

Reactive marketing, sometimes called “newsjacking,” is by far the most difficult way to incorporate current events into content strategy. The practice involves linking an event, a hot topic or breaking news to your brand. When you do newsjacking poorly, it can come off as tasteless, crass or just plain offensive. When done successfully, it can be a great tool for elevating your brand and making it more memorable for consumers.

To use reactive marketing effectively, try to follow these simple rules:

  • Pick the right story. Look for news that connects naturally to your brand, and avoid heavy topics like war, natural disasters or other tragic events.
  • Don’t wait. Reactive marketing only works if it’s immediate, so be as timely as possible with your tweets or posts.
  • Don’t overdo it. Newsjacking shouldn’t be your only source of seasonal content marketing. If you overdo it, you risk giving the impression of unoriginality.
  • Proceed with caution. As mentioned above, reactive marketing – especially on the wrong topic – can quickly slide into content that is offensive or inappropriate. Think carefully before you post.

Conclusion

The occasional use of current events to spice up your content marketing can be an effective way to refresh your brand and boost your efforts. Consider adding this useful tool to your marketing strategy kit for noticeable results.

Tags
Content marketing
Content strategy
Customer engagement
← PREVIOUS POST
Brands can engage youngsters with ‘purpose-driven’ ads
NEXT POST →
Marketers say audience data valuable for content campaigns
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Five ways to overhaul your content marketing campaigns this summer

June 4, 2019
-
Blog

Invest in content creation The majority of B2C professionals said they have increased their spend on ‘content creation’ during the last twelve months, according to a recent study …

Read More →
Posted by Annie-Mai
2 MIN READ

The world’s first privacy-focused app store launched

December 9, 2014
-
Blog

With diverging views on data privacy emerging between the UK and pretty well the whole of the rest of the EU (Ireland excepted), the market in privacy-focused hardware …

Read More →
Posted by David Hobart
2 MIN READ

Introducing “Ask Me Anything”, Reddit’s clever new app

September 4, 2014
-
Blog

Reddit, the self-styled “front page of the Internet”, has introduced a new way of accessing its content with a pleasing new app for iOS (the Android version is …

Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

agen togel terpercaya

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2022 Purecontent

Using current events can give content marketing a boost | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan