Twitter has begun to roll out an experimental new form of “personalised recommendation”. Essentially, it takes the form of an alerts service which aims to help users cut through the huge mass of information on the network and to focus on the bits they’re most interested in.
The new experimental accounts @MagicRecs will use tweeters’ data to send instant and personalised recommendations to the users via direct message.
For instance, if a user expresses interest in a brand, then they may be notified about further brand activity or any content which could be considered relevant to that particular brand. The new tool, therefore, could lead to an increase in direct marketing on the network.
These notifications, though, can be switched on or off by the user under the ‘recommendations’ toggle
within their settings.
Venu Satuluri, the senior software engineer for Twitter, said in a blog:
“If you’re like me, you occasionally feel like you’re missing out on some of the day’s great Tweets, or that you’re the last to find out when someone awesome joins Twitter.
“We wanted to tackle that problem. With this new feature, you’ll receive personalized recommendations when multiple people in your network follow the same user or favorite or retweet the same Tweet.”
The network is also about to launch a service through which users will be able to receive special alerts from emergency and government accounts in the event of any unique and potentially dangerous situations, such as another Japanese tsunami or a Hurricane like Sandy.
It will be interesting to see how the new tool will affect the digital marketing world.