• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Twitter brings emoji keyword targeting to ads

June 21, 2016
-
Blog
-
Posted by David Hobart

Emojis could be the next frontier for successful social media marketing campaigns, as Twitter is now allowing advertises to target users based on the ideograms and smileys they use in posts on the platform. The new emoji keyword targeting for Twitter ads aims to “drive deep engagement,” according to the networking giant.

An excess of 110 billion emojis have been included in tweets since the beginning of 2014, so it is no surprise that Twitter is expanding its ads offerings to include them. Brands and publishers will be able to connect with people based on the sentiment they express using emojis, broaden their reach by interacting with people based on passions and target people using food emojis.

Emoji targeting

This is a sort of “immediate advertising” that enables enterprises to target users within seconds of them talking about a particular subject. It is easy to see why this could be useful for brands, as they could provide an ad based on the expressed interests, such as a sports brand targeting someone who posts or likes a tweet containing a bicyclist emoji.

Emoji targeting is pretty much the same as targeting keywords but with a social media twist. Twitter has said that its official partners, including SocialCode, 4C, Perion, Amobee, HYFN and AdParlor, will help brands to unlock the potential emoji keyword targeting ahead of the official World Emoji Day next month.

Twitter Ads API Product Manager, Neil Shah, spoke in an official blog post about how emojis have been growing in popularity, with the concept even being named as the 2015 Word of the Year according to Oxford Dictionary. He added that their usage has become almost ubiquitous across the Internet and that they would offer marketers another unique and lucrative opportunity to reach and engage with millions of followers on the Twitter platform.

Brand engagement

A number of leading brands are already successfully using emojis on social media networks and in email marketing campaigns to increase engagement, including Domino’s, Bud Light and Taco Bell. Emojis have become a staple of popular culture in recent years, and their popularity forced Facebook to roll out a new suite of reactions for users in place of the Like button at the end of last year.

Tags
Content
Social media marketing
targeted adverting
twitter
← PREVIOUS POST
New report highlights content marketing trends and tactics
NEXT POST →
YouTube Director helps brands create memorable ads
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Global enterprise networking market to reach $64bn by 2024

June 6, 2016
-
Blog

The cost of the enterprise networking market worldwide is expected to be worth $64.63 (£44.66) billion in eight years’ time, as Research and Markets brings out in their …

Read More →
Posted by David Hobart
2 MIN READ

Optimised content campaigns crucial for Valentine’s Day

February 7, 2017
-
Blog

Valentine’s Day is now just a week away, and a guide released by Bing has urged content marketers to create content optimised for mobile search and focus on …

Read More →
Posted by David Hobart
2 MIN READ

New free access research shows how consumers buy

February 12, 2013
-
Blog
Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Twitter brings emoji keyword targeting to ads | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.