Quality lead generation is the key to any successful digital marketing scheme. But, producing good leads takes some finesse and, unfortunately, it is much easier to get it wrong than to get it right.
The following are some top tips for high-quality lead generation that works, without breaking your budget.
- Produce great content
Experts agree that content is the cornerstone of any lead generation strategy. Content is what first catches consumers’ attention, costs significantly less than traditional marketing and generates exponentially more leads.
In order to create good content, you need to have an audience. Once you know your target market, it’s much easier to create engaging, relevant blog posts, videos, landing pages and more that will offer potential customers solutions and inspire them to act.
- Distribute content thoughtfully
It’s not enough to create excellent content – you must have a plan to distribute it so that your target audience will find it.
According to recent lead capture reports, organic web traffic is the number one source of quality leads. Organic content is unpaid, natural and captures attention based on merit. It’s important to understand the basics of search engine optimisation and marketing so you are better able to distribute content organically. It’s also smart to focus distribution efforts on social media channels that are most popular with your target audience.
- Be mobile friendly
Once you’ve captured your customers’ attention, you want them to act.
To this end, be sure to optimise your customer contact and registration forms for mobile devices—you don’t want potential customers to have to work harder to access your products and services. Input boxes should fill smaller screens, scrolling should be minimal and consumer actions should be clear and simple.
- Track your performance
A good digital marketing strategy is never really finished. There are always opportunities to refine your content, distribution and approach in order to yield the best results.
Tools like Google Analytics can help you keep track of performance data to gain insight into what’s working and what isn’t. This will make it possible—and easier—for you to adjust your strategy to maintain growth.
Follow these steps to generate leads and enhance a key component of your digital marketing strategy.
