Visual content continues to grow in significance for digital marketers. Unfortunately, the cost and time commitment of working with professional photographers, animators and graphic designers are out of reach for many small businesses and in-house marketing teams.
These visual content resources give you the power to create impressive, engaging images that can help expand your audience and online reputation without breaking your budget.
Canva is a free graphic design app that lets you create custom images for social media, blogs, websites and more in just a few clicks. Choose from dozens of pre-formatted templates using high-quality stock photos and complementary typefaces, or design your own images for a more bespoke result. Canva’s images are all searchable and fully customisable, so the possibilities are virtually endless.
Piktochart makes it easy to generate impressive, value-rich infographics. The intuitive platform features hundreds of templates and allows users to customise colours, fonts and layout. Simply enter your content and data, and then let the app do the rest, creating charts and graphs that you can post and share instantly.
- EyeDropper Plugin for Google Chrome
Capture and duplicate any colour from any webpage with this simple plugin for Google Chrome. When working with branded websites, colour choice matters, and the EyeDropper extension lets you generate a perfectly on-brand colour palette without any fuss. EyeDropper even provides a range of colours to complement your chosen shade, so your DIY designs will have a more professional, polished look.
- Word Swag
For a ridiculously low cost, you get access to a powerful app that lets you add text to your own photos in seconds. There is also a library of hundreds of thousands of pre-loaded images and backgrounds to choose from, so you can create impactful posts for Instagram and social media without wasting time taking photos or curating content from around the web.
Stock photos are a visual marketer’s secret weapon, but many stock photo libraries require expensive memberships or steep pay-per-image fees. Unsplash is a totally free source for royalty-free stock photos, all text searchable, so you can find high-quality visual content for your blog or website in minutes.
If your marketing budget can’t support the cost of a professional photographer, animation studio or graphic designer, then there are plenty of cost-effective alternatives that make it easy to create your own stunning visual content.