Great content marketing is all about standing out from the crowd. But with blog competition increasing every day and display ad click-throughs on the decline, how can you ensure your content rises above the noise?
The answer could be video content.
According to industry experts, video traffic online will represent roughly 82% of all consumer traffic on the web by 2021.
If you’re still on the fence about adding video to your content marketing strategy, here are three reasons you may want to invest in video marketing now.
- Offer information
When your website doesn’t quickly communicate to visitors what it is you do, you’ll lose traffic.
This is also especially true for new businesses, re-brandings or products in niche or emerging markets.
You can capture significantly more visitor attention – and keep them on your page longer – with video content.
Video can be used to more effectively:
- Explain your product or service
- Help prospects connect with your brand
- Simplify complex ideas
- Outline the benefits or value of your product or service
- Enforce a CTA
- Reach new customers
According to some estimates, consumers are nearly 85% more likely to make a purchase after viewing a product video online.
Research has shown that consumers actually want more video content. When you resist adding video marketing to your strategic toolkit, you’re missing out on the opportunity to give consumers what they’re looking for.
As the number of consumers looking for great video content continues to grow, there is more benefit than ever before to creating original video marketing that can help define your brand.
- Drive conversions
Embracing video gives your brand a chance to take a fresher, unexpected approach to sales messaging.
Today’s consumers are savvy – they want engaging, original content that entertains them as well as it informs them.
Achieving this with a blog post or standard commercial can be tough.
Great videos capture consumer attention and hold it, leading to boosted conversions and better sales overall.
Conclusion
Video content is versatile and an increasingly powerful way to connect with prospects.
Whether you create content to inform or to entertain, the key is to remain consistent. Post high-quality videos often, share and cross promote your content widely, and be sure to measure your results.
Leveraging the power of video marketing can open a host of new opportunities for your brand.
