The search engine is the starting point for nine out of ten digital content journeys according to recent research, so taking time to implement a few actionable tactics to improve SEO can give your content output the boost it needs. Here are three tips to get you up and running.
Target mobile
We are now living in a mobile-first world and it is no different in SEO where Google has made every effort to push smartphones as the primary device for content consumption. You can improve your mobile-readiness by using Google’s AMP web component framework to improve user experience.
When working with a content agency, focus on the style and format of content you want created. For example, question and answer articles or FAQs are perfect for mobile users desiring digestible content. Consider also the structure of your output. Huge walls of text are not ideal, so use snackable or chunks of text to keep readers engaged.
Data and analytics enterprise Nielsen Norman Group states: “In practice, chunking is about creating meaningful, visually distinct content units that make sense in the context of the larger whole.”
Use header tags
The structure of content is crucial for mobile and SEO. Headers are fundamental to this as they guide a person when reading the written word. In SEO, header tags are used to communicate to Google and Bing about what your webpages are exactly. This is more commonly known as the process of crawling. These header tags are broken down into H1, H2 and H3, and each of these requires appropriate short-tail and long-tail keywords.
Reoptimise older content
You may already be sitting on a treasure trove of content marketing material capable of supercharging your SEO and lead gen efforts. Studies show that recycling older blogs and articles can drive a 111% increase in organic traffic. To add a new shine to published material, update information to make it more relevant, refresh any images used, or add comments from your audience.
“When implemented properly, SEO is meant to get better over time”, DesignRush’s Gabriel Shaoolian says. “As you incorporate targeted SEO-optimized content into your strategy and measure the results, you can then gather data on what works and focus on improving that type of content.”
