The majority of marketers believe that blog posts are the single best format for inbound marketing. This is a technique that attracts customers to your products or services while doubling as an informative, educational or entertaining resource. It allows you to have your cake and eat it.
Marketers with a penchant for publishing engaging blogs on a regular basis are 13 times more likely to see a positive return on investment from their efforts. Despite the trend of shortening attention spans on social media, the best-performing blogs are also 1,000 words or more in length.
Creating long-form content is easy when you partner with an agency as they will use a professional team of writers and editors to create copy that will resonate with audiences. Blogs are also a great jumping-off point for other content marketing formats.
Once you have got a blog off the ground, you can turn your attention to visuals to mix up your output. Infographics are popular with marketers according to a study by Venngage, which found that 37% of all visual content is now made up of graphic visual representations of information.
In contrast to stock images, infographics allow you to pack a plethora of facts, data and statistics into a format that engages visually with readers. They are also perfect for presenting information quickly and clearly.
Running a series of blogs and infographics will give your audiences the best of both worlds. In business-to-business (B2B) marketing, in particular, buyers are on the lookout for educational content capable of addressing their professional problems and aiding decision-making. Blogs and infographics are great for this.
People also want to keep abreast of the latest news and breaking stories. This is true in B2B environments where information about industry developments can support strategies and business-to-customers (B2C) settings where general news can engage and entertain.
For both, news will increase brand authority and improve visibility in search engines, which then leads to higher levels of traffic to your webpages. News content with word lengths of just 250 words can be enough to make a difference.