Google is enabling developers to integrate surveys into their mobile and web applications after announcing a new API for its Consumer Surveys product. The company claims that the new set of tools will help enterprises to build bespoke solutions that drive “better data driven decisions.”
Google Consumer Surveys was originally designed as an alternative paywall for brands that publish premium content on websites and web pages. The new API, built on the tech giant’s cloud platform, will now enable marketers to engage with millions of prospective customers in a multitude of markets across the globe.
Premium content
“We’ve spoken to research and non-research companies who are really interested in bringing the power of our Consumer Surveys tool into their own applications, and with this launch it’s finally possible,” Google Product Manager Dylan Lorimer said in a blog post. “We imagine many different use-cases to tap into the millions of respondents our platform can connect you with, across a dozen or more markets around the world.”
Google Consumer Surveys has delivered key analytic and marketing insights for brands since it launched back on 29th March 2012 and was even ranked second for reliability and non-bias in predicting results for the presidential elections in the US later that year. Google eventually made the platform available to publishers in early 2015 so that they could monetise their online content via the AdSense payment system.
Lorimer added: “If you’re an existing Google Consumer Surveys Enterprise customer on an invoicing contract, you can start using the API immediately. If you’re not an Enterprise customer but are interested in accessing the API, you can get in touch with us at gcs-api@google.com.” He also said that consumers can find additional information about the API on Google’s API documentation site.
Green ad label
Meanwhile, Google has also been testing a new green label for its Ad tags in search engine results. A spokesperson for the company confirmed that a test phase for the tag had been rolled out to around 5% of global traffic, which is significantly more than the 1% it usually serves for potential updates such as these. The labels have been yellow since Google Introduced the icon back in 2013.
