• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

How to submit your news feed to Bing News

September 27, 2011
-
Blog
-
No comments
-
Posted by David Hobart

Without doubt, Bing is growing in market share, and it is becoming increasingly worth the effort for news suppliers to get their websites included in Bing, as well as Google News (for details on this, check our feature, “How to submit to Google News”). As with submissions to Google News, suppliers will need to get some essential preliminaries in place, which we have summarized in our “What to do before you set up a news feed” feature. The four most crucial preliminaries are:

  1. Getting the news website URL structure right (every fresh news post needs a unique URL with a unique three-digit identifier number).
  2. Choosing the right support platform. The free open source content management service WordPress is excellent. This is also covered in our feature, “How to submit to Google News.”
  3. Selecting a rock-solid reliable web-hosting service (do not choose a cheap one that will crash after a few thousand clicks on the latest news post). WordPress supports thousands of good web hosts, and lists the ones it considers the most reliable.
  4. Do not neglect the quality of the news content. There are essential journalistic rules to writing a good news story, above and beyond the need for impeccable grammar and spelling. At Purecontent, we can help – we have a team of professional news writers that provide content of high quality to our clients every day.

Now comes the “Bing specific” stuff. Once the prerequisites we have just itemized are in place, open a “Bing support ticket” at “support.discoverbing.com/default.aspx.” From there, inform the Bing team that you wish your website to be included in Bing News, and supply the following:

  1. Introductory comments, historical background information and site credentials.
  2. If the site has a verifiable and credible ranking in the field, give details.
  3. The audience scope or locale the site’s news content is designed to cover (don’t forget to describe the groups of users and/or the state and city names, with zip codes).
  4. The site’s statistics.
  5. The focus of the site (is it chiefly news related for example?). Don’t be afraid to give explanations.
  6. Supply the main news entry point’s URL. If there are other major channels with entry points on the site, also supply those URLs.
  7. Provide the site’s RSS feed link.
  8. Make sure that the site complies with the technical requirements of good search engine optimization, as set out in the Webmaster Tools blog of the same title.

Content suppliers seeking inclusion on Bing News will also need a back-catalogue of news articles stretching over at least three months. It is preferable to have at least two articles a day in this catalogue. Unlike Google News, don’t just sit around waiting for a response – email bns@microsoft.com to enquire about the progress of the application for inclusion (and email again if you don’t hear back).

Some realistic expectations are required however as getting included in Bing News is notoriously difficult. At Purecontent, we have the experience and the expertise needed to produce first class content that is optimized for search engines. This facilitates faster than normal entry into the Bing News category for our news clients.

Tags
Bing
News feed
← PREVIOUS POST
How to submit your news feed to Google News
NEXT POST →
Publishers Invited to Highlight Standout Content for Google News
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Leave a Comment

Your feedback is valuable for us. Your email will not be published.
Cancel Reply

You must be logged in to post a comment.

Related News

Other posts that you should not miss.

Facebook to launch new marketing mix

September 20, 2013
-
Blog

Facebook has revealed it is planning to launch a new marketing mix data model to help major retailers take advantage of the advertising potential that the social network …

Read More →
Posted by David Hobart
1 MIN READ

How to build a business case for content marketing and ROI

July 4, 2019
-
Blog

A new study by Heinz Marketing and PAN Communications has found that two-thirds of brands are now more confident in their ability to tie content marketing to ROI …

Read More →
Posted by Dale Cudmore
2 MIN READ

Google starts rolling out third broad core algorithm update of 2020

December 7, 2020
-
Blog

Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take another look at its general guidance …

Read More →
Posted by Kirsty
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

How to submit your news feed to Bing News | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.