Brands and online influencers can now access automatic, easy and intelligible data analytics for their content campaigns on Snapchat following the launch of a new insights platform from a Danish startup. Snaplytics claims to be “the only software-as-a-service” offering of its kind to track Snapchat’s disappearing photos and videos.
Snapchat is currently growing in popularity and has become an exciting portal for marketers and agencies to leverage with up-to-date and relevant content. However, it had previously been difficult to track the success of these stories without undertaking convoluted and time-consuming processes.
To address this problem, Snaplytics has launched a platform that will deliver actionable data via an intuitive dashboard. Marketers will be able to view metrics, including views, open rates, follower numbers, completion rates and the average number of screenshots, that have been snapped for each individual story. This is designed to better inform brands about content spend and promotion methods.
Snaplytics has already been helping some of the biggest brands to gain insights into their campaigns, with the likes of Vodafone, Ben & Jerry’s and the City of Las Vegas amongst the 200-strong list of enterprises and agencies in its monthly subscriber base. The growing number of participating brands also means that users will be able to compare their metrics against benchmarks from other companies in order to more effectively evaluate their efforts.
“Many brands and agencies have marketers very excited to use Snapchat effectively, and our solution completely automates the process and is scalable, giving insights that are easy to interpret and delivering data a marketer needs to create better and more engaging content,” Snaplytics’ CEO and co-founder, Thomas Cilius, said. Cilius also revealed that users are able to monitor the platform without an API through the use of an unspecified “special sauce.”
“The dashboard shows us easy-to-understand data analytics without any of the tedious manual efforts we had to go through before — at precisely 23 hours and 59 minutes after we posted a story,” Ben & Jerry’s Assistant Marketing Manager, Brodie O’Brien, added. “This saves us time and gives us valuable insights into the effectiveness of our Snapchat stories from a range of different metrics.”