• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Small businesses to increase marketing spend in 2016-17

June 8, 2016
-
Blog
-
Posted by David Hobart

Up to two-thirds of small businesses intend to increase their current expenditure over the next 12 months, with 45 per cent of them looking to place a greater focus on marketing, according to a survey by ecommerce giant eBay.

The findings come at a time when the way marketing content is delivered is rapidly changing, with small businesses missing out on potential clients and income if they are not able to reach their target audience.

The survey revealed that a quarter of the businesses admitted they have ‘little or no understanding’ of how search engine optimisation (SEO) works. As companies compete for visibility and customer engagement in a now digital world, an understanding of search marketing is essential.

However, more than 70 per cent of participants indicated they are well aware of the potential bounty awaiting those who connect with customers via social media, aiding company growth.

The small businesses surveyed also realise there is no point in successfully engaging customers through content such as news feeds if the product is not up to scratch, with 35 per cent saying they are looking to expand their product ranges.

Customer service also cropped up as an area to focus on, with 12 per cent of the small businesses involved looking to improve their points of contact with customers, which can be crucial to the success of smaller companies.

eBay UK Marketing Director Gareth Jones said: “At a time when many small businesses are expressing disappointment at the availability of funding, they are still savvy enough to know the return on investment that increasing marketing spend can have on their bottom line.”

Jones added that he believed this would auger well for both the small business sector and the wider economy.

Tags
Content
Marketing
SEO
Small business
← PREVIOUS POST
Oxfam SEO campaign wins prestigious marketing award
NEXT POST →
Why chat apps are the new platform for publishers
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Fashion Bloggers: The New ?It? Celebs

October 15, 2010
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Multi-screening does not reduce TV ad recognition says study

June 29, 2012
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

New Facebook Live timeline lets users skip to the good bits

May 24, 2016
-
Blog

Facebook is helping users to fast track to the most engaging parts of Live Video with a new visual timeline powered by reactions. Facebook claims that the feature …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Small businesses to increase marketing spend in 2016-17 | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.