The well-known SEO blog Search Engine Watch has made a substantial contribution to the post-Penguin 2.0 world by publishing an article focused on what it sees as the ‘Top 5 SEO Leading Indicators’, i.e. the best way to enhance client reports by using the mindset of an economist. What, then, does SEW see as the main indicators of results?
Firstly, the report notes real SEO visibility as a big indicator of SEO success, with a tool such as Searchmetrics able to measure a site’s overall visibility in the search engines by looking at search volume and the position of keywords.
The next point is the value of links that have been acquired, with any backlink discovery tool able to demonstrate if there is a correlation between link acquisition and an increase in visibility: there more than often is.
Thirdly, the report looks to domain authority as being another vital thing to consider. Essentially, DA is still seen in some quarters as the best prediction of how a website will perform, and is a good indicator of how much a site can be trusted.
Standard traffic is the fourth indicator, with there still being few substitutes for simply measuring how many people are visiting a site at the end of a campaign than there were at the beginning. Needless to say, the SEO should look to present a marked improvement.
Finally, the report notes the core rankings as the other main area on which to focus reports, ideally looking at the top 10 most valuable keywords as the main indicator of success.
The report makes excellent reading for anyone within the search industry.