• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01603 367993
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Seven simple tactics for content marketing success in 2021

December 31, 2020
-
Blog
-
Posted by Kirsty

January is a time for new beginnings, but after a frenetic festive period, it also gives you an opportunity to take stock of your content efforts during the last 12 months, with the view to making changes and amendments for what is set to be another busy and exciting year for marketers.

To give you a helping hand with strategy overhauls, green-lighting new campaigns and assembling creative teams, here is a seven-point checklist for how you can build a solid foundation for success in 2021.

Come up with a quick-start documented strategy

Research shows that brands with a documented strategy are more likely to be successful with their content marketing efforts. If you find the task of coming up with a comprehensive, detailed strategy overwhelming at the moment, don’t worry, you are not alone.

Research from Content Marketing Institute shows that the majority of marketers still don’t have one, even though many recognise its importance. Overcoming this psychological hurdle though will really help you in 2021.

Fortunately, you can come up with a basic strategy just by outlining your marketing, brand and business purpose (the why), what your audience wants and needs (the who), and how your content marketing will deliver value to that audience (the how).

With wider uncertainty about budgets and investment, crafting a documented strategy, even a simple one for now, will make it easier for you to create better campaigns and increase the chances of delivering ample return on investment (ROI).

Start building a culture of collaboration

Content marketing is never just a solo effort. It is an activity that requires a team to complete tasks that contribute to a greater whole. This same mindset should be adopted for strategy development and brainstorming ideas, according to Marketing Insider Group’s Michael Brenner.

He believes that regular content workshops and group sessions can help everyone to become more invested in content marketing. Perhaps more importantly in the current climate, it also provides flexibility as the team will be more readily able to change course to mitigate issues in a crisis or take advantage of new opportunities.

Outsource to increase coverage

With demand for content from consumers rising and 70% of B2B brands stating that they plan to invest in more content creation in 2021, building teams that can craft materials at scale will be crucial to success.

Expanding coverage capabilities by outsourcing to experienced professionals will arguably be the best route forward next year, as this will plug glaring skills gaps and provide agility amid wider uncertainty about the pandemic.

Outsourcing to an agency will give you access to a pool of copywriters and editors that can support your campaigns well into the new year.

If you are ready to help your internal team with external hires, creating a checklist that covers your expectations, the keywords and topics you want to explore, and the potential content formats that will communicate your messages is a good place to start.

Use the right distribution channels

B2B marketers are planning to rely heavily on blog posts and short articles during the next 12 months, but even the best content can get lost in the shuffle if it is not paired with the right distribution channel.

This last stage of the content process can be a difficult hurdle to overcome if you don’t have experience with a variety of connected platforms or a specific goal or objective outline for the piece in question.

For example, if you want to drive lead generation and web traffic, using organic social media platforms for a new video or blog is probably best. On the other hand, when attempting to cross-sell or increase brand loyalty, simple emails could do the job better.

You might also need to use paid distribution or influencers if you want your content to support audience growth, sales and marketing ROI.

Before you publish content, always consider how the platform can help you to achieve your objectives, and have metrics and KPIs in place that can demonstrate whether it is effective at doing so.

Continue to pivot

Content marketers weathered the storm well this year. 80% of respondents in Content Marketing Institute’s annual ‘Benchmark, Budgets and Trends’ report said that the changes they made due to the pandemic were effective and 86% either “strongly” or “somewhat agree” that some of those changes will be in place in 2021.

As marketers target the deployment of new strategies and campaigns in the coming months, the focus will again be on being proactive and reactive to real-world circumstances where possible, in order to remain afloat and potentially thrive in a disruptive environment.

Be relatable to executives

One trend for 2021 that has been touched on by a number of industry experts is being able to demonstrate the value of content marketing to executives to secure support and investment.

Venngage’s Nadya Khoja believes that this should also extend to strategies and objectives prior to the undertaking of a campaign, with the emphasis on using language, terms and visuals that business leaders will be able to latch onto quickly and understand.

If you want to effectively communicate strategies to higher-ups, one simple image with a clear road map of your performance expectations, plans and goals could be enough to get everyone on board for a renewed content push.

Review underperforming campaigns

Everyone prefers to remember the successful campaigns over the ones that failed, but Content Marketing Institute’s Kim Moutsos believes that there is value in looking back on what went wrong during the last 12 months, as this can inform decision-making in the future and prevent you from making the same mistakes again.

This review or audit should also throw up some useful pointers on how to tweak content for audiences in 2021. For example, you might see that a few optimised calls to action might have been needed to drive more engagement from a blog or article.

Armed with this knowledge, you can also go back to content you have published and make amendments and changes if necessary to give it a new lease of life.

Source:

  • http://bit.ly/2L6alMe
  • http://bit.ly/2JbB897
  • http://bit.ly/3rEDK0G
  • http://bit.ly/34W6Qic
Tags
Content Campaigns
Content strategy
← PREVIOUS POST
Skills shortages are holding back digital projects, study finds
NEXT POST →
What is duplicate content and how can you avoid it?
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Competition
  • Latest News
  • Uncategorized
Archives
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Blogger jailed over blog title

February 5, 2010
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Homeless Man Finds Daughter on Twitter

February 28, 2011
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Programmatic display ad spending to surpass US$25 billion in 2016

September 28, 2016
-
Blog

The growth of mobile content consumption is driving greater investment in programmatic ad spending according to a new report by eMarketer. The latest forecast from the research company …

Read More →
Posted by David Hobart
2 MIN READ
footerimg

Call Purecontent on +44(0) 1603 367993 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact 2nd Floor, Lawrence House, St Andrews Hill, Norwich, NR2 1AD

sales@purecontent.com

01603 367993

agen togel terpercaya

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • Complaints Policy
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2023 Purecontent

Seven simple tactics for content marketing success in 2021 | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.

Situs sbobet resmi terpercaya. Daftar situs slot online gacor resmi terbaik. Agen situs judi bola resmi terpercaya. Situs idn poker online resmi. Agen situs idn poker online resmi terpercaya. Situs idn poker terpercaya.

situs idn poker terbesar di Indonesia.

List website idn poker terbaik.

Situs agen slot terpercaya dan resmi

slot hoki gacor

DominoQQ situs slot online terpercaya situs judi bola terpercaya situs judi online terpercaya situs judi bola dunia
situs qq online terpercaya probola Menyajikan live score bola terkini
agen bola euro 2021 bandar bola Sbobet situs slot online terpercaya slot online uang asli situs BandarQQ Online Situs judi online Terpercaya poker online
judi bola slot pragmatic situs judi bola situs judi bola pragmatic play judi bola idn poker Slot Pragmatic Play
PROBOLA memiliki game slot pragmatic play yang mudah menang saat dimainkan