One of the keys to succeeding in the digital marketing world is to focus on your KPIs. Many people forget that, in the end, SEO is all about increasing sales. To that end, a new piece in Search Engine Journal has highlighted some of the main KPIs that all digital marketers should be looking at:
If you’re creating great content, then you should be steadily increasing the amount of unique visitors that visit the page. Whilst you’re obviously looking to retain existing visitors, unique visitors show that you’re carrying out the necessary work to obtain new ones, too.
Whilst any traffic is useful, a local firm should be focusing far more on geographically relevant traffic. If you’re trying to attract customers to your London-based guitar decorating website, you should be trying to increase the amount of London-based visitors.
The bounce rate
A sure-fire way to know if your content is proving successful is to check if your bounce rate has lowered. As a general rule, a low bounce rate will indicate that customers are not only choosing to read your content, but that they’re also clicking through to other pages. If the bounce rate is high, that means they’re heading onto your page and then bouncing right off!
In the modern content marketing world, social sharing is a sure-fire indication that you’re creating content that people genuinely want to pass on to their friends. High social shares mean that you’re doing things right, so if you’ve got them, keep going!
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