Google’s latest update to the Panda algorithm took place in May, and since then many websites have seen a decline in their SEO visibility.
One company who has been negatively affected by the algorithmic penalties is the large press release distribution company PR Newswire. According to SearchMetrics, PR Newswire have experienced a sixty three percent drop in visibility since the Panda update was implemented.
Jason Edelboim, senior vice president of global product for PR Newswire, set out how the company plan to combat the effects of Panda 4.0 in a press statement:
“Google’s recent algorithm update is essentially a technology-based editorial guideline for content quality, and PR Newswire is aligning our processes with those standards to ensure that press releases distributed are high quality, authenticated content. Google’s recent action targeting low-quality content in the Panda 4.0 update affirms the importance of ensuring press releases and other content distributed via PR Newswire’s network are of real utility and interest to journalists and bloggers, as well as the general public.”
PR Newswire plan to implement these changes by ensuring that their press release contain insightful, original content, and combating the use of short unsubstantial content that is simply a keyword- stuffed vehicle for links.
“PR Newswire is committed to continuously improving the quality of the content distributed via our network, website, and other digital channels in order to better serve the millions of journalists, bloggers and members of the public who read press releases each month,” said PR Newswire CEO Ninan Chacko. “By reviewing each piece of content to ensure message quality, and deleting releases we find to be of low quality, we will increase the value of our content and website for our audiences, and limit the exploitation of content distribution for questionable SEO tactics.”
The message is clear – keep your content high quality, fresh and informative. If you do, you’ll have nothing to fear from Google’s Panda algorithm.