Has anybody noticed that Penguin has a tendency to run slowly? Well, Gary Illyes, Google’s Webmaster Trends Analyst, has admitted as such, telling the SMX Advanced search marketing conference in Seattle on 2nd June that the search engine giant is working on a process that will see Penguin update in real time. If this scenario does indeed unfold, the algorithm will be in receipt of data that is refreshed on a continuing basis. At present, data has to be refreshed manually in order to determine whether there have been any ranking changes for sites affected by Penguin.
That is something Google finds hard to achieve at present because to refresh constantly entails a lot of reworking of the algorithm. Google does insist, however, that their overall goal is to make the Penguin algorithm run by itself. The downside is that this kind of change is not going to happen for a number of months yet, and Illyes was unable to give an estimated date for the change. Webmasters and those with an interest in seeing their content will have to be a bit patient.
Illyes also told SMX Advanced that Google does not envisage updates to Panda ever running on a continuing basis and that Panda would continue to require a manual data refresh. On the plus side, Illyes says that the next Panda update would be rolled out in two to four weeks. He was at pains to point out that the update is a data refresh rather than an algorithmic change. This has to be welcome news for those sites that have been adversely affected by the Panda algorithm, and they can expect to see their rankings experience a recovery in the near future. It has to be said, however, that not all sites will necessarily recover, and new sites – and any articles posted on them – may be affected adversely by the data refresh.
Illyes stressed that it is in the best interest of Google to keep Panda data fresh, and for that reason, the company wants to keep data updated as often as possible.