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The new year is now just two weeks away and marketing departments will currently be busy preparing plans and campaigns for 2021, …

Consumers want to see high-quality and valuable content on product pages, according to a new joint study by Salsify, Kenshoo and Profitero …

Google has released its annual list of trending searches for the year, and it’s perhaps no surprise that ‘coronavirus’ was a popular …

Nine in 10 consumers want brands to publish more video content, and with the vast number of social platforms and other channels …

One of the main reasons why start-ups and small businesses create websites is to generate new leads and attract more customers cost-effectively …

Google has confirmed that a broad core algorithm update started rolling out late on Thursday (3rd December) and advised webmasters to take …

Two-thirds of healthcare marketers are producing more educational content “to guide consumers” on pandemic-related topics such as prevention and care, a new …

It is natural for companies that have achieved great success in domestic markets to look outward and consider increasing the scope and …

Content marketing will continue to provide ample return on investment and drive an uptick in key metrics when managed correctly in 2021, …

The vast majority of senior marketing executives say that their company’s performance in search is a “key indicator” of general business health, …

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