Webmasters may see a change in web rankings from this week, as Google has implemented an, as yet, unnamed algorithm change. This change is intended to provide more accurate and relevant local search results, and is tied closely to traditional web search ranking signals, including hundreds of signals Google use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.
Whether you work in SEO for a large company, or are simply trying to find ways of boosting your small to medium sized company’s web presence, there is one goal to aim for – improve your ranking in search engines. This can be achieved by keeping your website content fresh, relevant and interesting enough to gain attention and keep attention. However, if you stuff your content full of keywords and regurgitated content, the astute web user (and the majority of them are very astute), will smell a rat and move onto to another website.
Not only do you have to maintain top notch content for your site, but you also have to be aware of Google’s ever evolving algorithm updates. In the past few months Google have unleashed the Hummingbird, Panda and Payday Loan algorithms, designed to keep so called ‘spammy’ sites away from the top of the search rankings.
Google has yet to share any more details about the new algorithm, but it is believed to be currently rolling out for US English search results, and will soon be rolling out among other countries and languages.
It is likely that the update will cause local business to see an increase or decrease in their rankings, so webmasters will yet again have to put their thinking caps on to keep up with Google’s ever evolving changes.