Microsoft unveiled a new look to Bing Ads yesterday. Earlier last month David Pann, General Manager for the search network at Microsoft, announced Bing Ads plans for the coming year, and was confident about the future: “As great as this past year was, I’m more excited about FY15 than I’ve ever been. All the fundamentals are set,” he said.
Pann went on to say that Bing Ads had seen their clicks rise by thirty per cent, and mobile clicks were up a massive hundred and thirty-three per cent. He also said that Bing Ads had seen broader advertiser adoption globally.
So, with Bing full of vigour and confidence for the future, what has the new Bing Ads user interface got to offer?
According to Jamie Chung, a programme Manager with the Bing Ads UI team, the new look is the result of a process that involved taking on board what customers wanted, rather than producing a new interface and then listening to feedback. This innovative approach has led the team to create an area where users can communicate directly with engineers.
Bing Ads new design itself is cleaner and clearer, with fewer competing colours and a bigger report canvas, with the focus to improve data visualization and to help customers become more efficient.
Headline space has been tightened in order to give more room to data on the canvas. Other features new to the interface include the Accounts & Billing tab now found under the gear icon. There will also be a new Opportunities tab where customers can find recommendations such as keyword suggestions.