Streaming content provider Netflix accounts for more than 20% of the network traffic across the UK and Ireland, according to a new report by Sandvine.
The company has a 4.82% share of peak downstream traffic across the whole of Europe, making it the sixth largest source of download traffic across the continent, even though it is not actually available in every European country.
The broadband network solutions firm Sandvine reports the new figures in its latest “Global Internet Phenomena” findings for Europe and Asia-Pacific.
The increase from 3.44% of European traffic in autumn last year still means that Netflix lags behind YouTube, Facebook and even BitTorrent at 6.07%.
“Netflix is planning additional European expansion once again this October, with subscribers in Italy, Portugal, and Spain expected to be able to access the service for the first time. This continued expansion makes it a realistic possibility that Netflix will be among the top three applications on European networks in 2016,” said Sandvine.
Sandvine CEO Dave Caputo commented: “With Netflix announcing their intention to expand to over 200 countries by the end of 2016 and Apple’s Music service gaining popularity, every operator will have to think about how to deal with the increased demand these services will place on their network, and the types of service plans that would best suit subscribers’ needs.
“The impact that Netflix’s and Apple’s expansion has had on networks in Europe and Asia should attract the attention of operators around the globe.”
Netflix tries to limit piracy levels in its areas of operations by using measures such as tailoring pricing, as it has done in Australia.
The popularity of BitTorrent on a Europe-wide scale is something that the company will need to address in order to continue its levels of growth.
The Sandvine report pointed out that “The continued expansion makes it a realistic possibility that Netflix will be among the top three applications on European networks in 2016.”