Motorola rolled out three new handsets on 28th July, saying it wants to bring “one-sided relationships” between smartphones and consumers to an end. According to the handset maker, which is owned by Chinese technology giant Lenovo, consumers are having to make do with smartphones that are not suited to their style or character, or that do things they do not want them to do – such as run out of battery life just when they are needed. Motorola says its new models will bring those sorts of problems to an end.
The new handsets are the Moto X Style, the Moto X Play and an upgraded Moto G. All three models are priced at considerably less than models in the same bracket. Prices for European territories have yet to be announced, but Motorola is saying that the flagship Moto X Style is to be priced at $200 to $300 cheaper than either the Samsung Galaxy S6 or the Apple iPhone 6.
The Moto X Style comes equipped with a 5.7-inch display, making it convenient for viewing content on. There is a 1.8-GHz hexa-core Snapdragon processor, and the phone has the capacity to provide ten hours of service after a charge of 15 minutes. Motorola believes that this makes the Moto X Style the fastest-charging smartphone in the world. Buyers who like strong camera features on their smartphone will appreciate the 21-MP rear-facing camera and the 5-MP selfie camera.
The Moto X Play has a slightly smaller display, at 5.5 inches. The emphasis on battery life also applies to the Moto X Play. Its 3600mAh battery allows users to go for two days without charging the handset, according to Motorola. The 13-MP rear-shooting camera has a 720p video capture capacity for all those video production amateurs out there.
The refreshed Moto G provides a 50-inch display, but some consumers might be more interested in its IPX7 water-resistant rating, meaning that it would survive a fall into water. The Moto G boasts an all-day battery.
The new Motorola models represent a boost to an Android community eager to make its devices more appealing to and more affordable for consumers.