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Mobile search results revamp by Yahoo

December 23, 2015
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Blog
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Posted by David Hobart

Yahoo has unveiled new features for its mobile search. The company announced that it will be supporting AMP (accelerated mobile project) news sites and adding features such as Twitter integration and new Yahoo Search features.

The company said in a statement that the changes will help to provide users with immediate answers and discover related information.

“Before 2015 comes to a close, we’d like to share some of the many improvements we’ve made in recent weeks to Yahoo Search on mobile web in the U.S. Through constant iteration and experimentation, our aim is that collectively, these small but mighty changes will connect you more immediately with the answers you’re looking for, and help you discover interesting and related information,” said Alok Agarwal, Director of Product.

The new features will now display news pages published with AMP in the search results and will direct users to pages automatically from the search.

Users will also be able to instantly see the latest Tweets based on current news, including Tweets from celebrities. Yahoo stated that searches will “connect you to the top tweets related to your celebrity searches right on the results page”.

Changes have also been made to the Yahoo Mobile image search to provide users with quicker results when they search for images of celebrities. They will be able to instantly access photos and then browse through additional photos based on the content currently trending.

The company has also updated its news algorithms to provide users with fresher content.

“Now you can stay on top of the latest news stories right from the search results page. We’ve also tweaked our algorithm to bring you the most recent and popular stories up top in the news results stream,” Agarwal said.

Yahoo is not the only search giant to support AMP news sites. Earlier this year, Google announced that it will begin sending traffic to AMP pages in Google Search in early 2016.

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