Microsoft and Google continue to try and gain internet supremacy by adding new features to their searches. The search engine giant’s rivalry can only be a good thing for internet users as they battle it out by developing new features within their search pages.
This week Microsoft announced their plans to integrate academic data and search into the Bing search engine.
From the autumn, Microsoft say they “will be able to point the way to a wealth of information from the academic community” and “will have academic data tightly integrated and prominently featured on its search pages.”
Microsoft implied that its academic search results would trump rival Google’s by stating the integration of data “instead of treating scholarly information as a separate search engine – as competitors.” Microsoft added that they will make academic data “a first class citizen in Bing search results.”
Harry Shun, Microsoft’s executive Vice President of Technology and Research, also announced that the Cortana, Bing’s answer to Apple’s Siri, would play a big part in the new academic search results.
He discussed how the Cortana notebook, which enables users to choose how much information they want Cortana to find for them, will gain a strong ‘academic’ theme. When in use, Cortana will use Bing to discover and alert users about academic events that are tailored to the users interests.
“By growing Microsoft Academic Search from a research effort to production” he said, “our goal is to make Bing- powered Cortana the best personal research assistant for our users while augmenting the previous site as Microsoft Research’s social and outreach portal for the research community.”