In a recent webinar, Google search guru Matt Cutts answered the following question: Should every page on a website contain a completely unique meta tag description?
The answer, according to Cutts, was a definite no. Instead he suggests that webmasters either opt for a unique meta description or nothing at all, rather than clutter up the site with duplicate material. Cutts even went so far as to say that investing copious time and effort in generating painstakingly crafted meta descriptions for every page was probably not a sensible use of time, unless there are certain pages that showcase products that really drive ROI or the automatically generated site snippets are way off beam.
For the full gen click on the video above and hear it from the man himself – you’ll be glad you did.