Christmas is nearly upon us, and that means it’s time to think about how you’ll convert those holiday clicks into the sales that could make or break your year. If your digital marketing strategy could use a refresh this festive season, there’s still time to implement some of these tips to help boost your reach with holiday shoppers.
Keywords still matter
Google’s algorithm has a much more complex relationship with keywords these days, but they still matter in your overall SEO strategy. Your site is more likely to achieve higher rankings if your keywords are embedded in great, high quality content. Focus on creating excellent content that maximises keywords rather than just using them to pad mediocre content.
Optimise old content
Christmas is the perfect time to reconsider your old content. Broken links, expired promotions and outdated events are sure-fire ways to get consumers to move right past your site and on to the competition. Use Google Analytics to review your page performance to help identify trends and areas that could use an update.
Put meta-descriptions to work
During the holiday season, consumers want deals. Put your meta-descriptions to work by including everything your potential customers need to find you. When keywords, USP numbers, special holiday deals and discounts show up in your meta-description, it will boost your rankings and site traffic. Be sure to cross-promote on social media to attract even more visitors.
Go super-mobile with AMP
You’ve likely optimised your site for mobile devices, but Christmas is an ideal time to consider Accelerated Mobile Pages (AMP). These pages load much faster than traditional mobile-optimised pages and dramatically improve user experience. According to Google, more than 40% of mobile searchers will leave a page that takes more than three seconds to load, so AMPs can help you capture more customers for better sales.
Use Google Trends
Google Trends is a powerful analytic tool that can help you identify trending search terms to create a tailored digital marketing campaign not just for the festive season, but year-round, as well. There are many different ways to employ Google Trends analytics, but the important thing is to use the information to help sharpen the focus of your holiday marketing campaign in order to reach more customers and generate more sales.
Follow these steps to rejuvenate your digital marketing strategy and optimise your content ahead of the busy holiday season.
