• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Marketers enjoying much more success with content

September 28, 2017
-
Blog
-
Posted by David Hobart

MarketingProfs and the Content Marketing Institute have released their latest annual report concerning content marketing trends, budgets and benchmarks. The good news for brands and enterprises is that almost two-thirds now believe that their campaigns are either “somewhat more” or “much more” successful than they were 12 months ago.

It’s been nearly a year to the day since the publication of the 2017 study, so marketers will be eager to take in the findings from the latest survey of 870 business-to-business (B2B) respondents from a range of industries and companies. The main takeaway is that content marketing is maturing, and brands are reaping the rewards from more focused and documented strategies.

A quarter of marketers now believe that their approach to content is either “very” or “extremely” successful, while more than half claim that it is “moderately” successful. Just over a third now have a documented strategy for content marketing, but this soars to 62 per cent for those who believe themselves to be top performers.

While content marketing is crucial for driving positive business outcomes, almost a quarter are still only investing between one and nine per cent of their total marketing budgets into the activity. The fact that the most successful marketers are spending an average of 40 per cent of their budgets in this area suggests that brands would benefit from creating more unique news, articles and videos to achieve their objectives.

Marketers now appear to be diverting their attention from metrics such as sales and revenue, as 80 per cent said that building audiences and subscriber bases is their top priority, which is an increase from 62 per cent last year. Also, 92 per cent of the top performers are focused on this goal, so brands should try to cultivate a defined audience and give their content programmes the best chance of being successful.

Other recent studies have highlighted metrics and analytics as a challenge for marketers, and this trend was noted once again in this study, as just 19 per cent of B2B marketers believe that they are “excellent” or “very good” at aligning measurements with content marketing. Three-quarters also agree that creativity in content production is vital, so brands need to focus on both the art and science of content to succeed.

Tags
Analytics
Content marketing
Marketing Campaign
← PREVIOUS POST
Publishers targeting consumers based on lifestyle and attitudes
NEXT POST →
Cross-device content measurement a major challenge for marketers
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Twitter Comes to London in Preparation for UK Advertising Push

September 16, 2010
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Is Amazon about to enter the smartphone market?

July 11, 2012
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Top takeaways from CMI’s Content Marketing World event

September 12, 2019
-
Blog

Content Marketing Institute’s annual Content Marketing World event took place last week and those present offered a litany of tips and tactics for brands looking to master the …

Read More →
Posted by Annie-Mai
2 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Marketers enjoying much more success with content | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.