Recycling content is a cost-effective marking option for brands that want their creative efforts to go that extra mile. Just one single blog could keep you going for a week or even a month if you break it down and master the art of repurposing. Here’s how to get started.
Long form as foundation
A recent BuzzSumo report found that long-form content should be the de-facto format for marketers aiming to generate a greater deal of shares on social. More in-depth articles can answer more of your audience’s queries and give you the opportunity to serve up relevant insights backed up by legitimate sources. 750 to 1,000 words is a good base from which to work.
Work with an agency
If you want to make blogs go further, you first need high-quality output, so consider looking outwards and working with a third party with the writing expertise to deliver your messages in an engaging manner. Once you have an excellent piece, you can begin repurposing like a pro. First up, make sure to share your blog in any email newsletters and then branch out to social media.
Platforms such as Twitter give you the opportunity to get creative with your blogs. You could copy and paste eye-catching sections into Tweets with a link to the source material and use on brand hashtags to tap into new audiences. Remember to share your blog across all of the social channels you have available. Try to do this at least twice a week.
Infographic and video
The info in your blog is ripe for picking and turning into an eye-popping infographic that can be published on visual-focused platforms Instagram and Pinterest. You could also document the creative process via video and come up with bite-size clips that can then be shared on Instagram Stories.
A single blog can also be the starting point for a series of articles or videos about a particular topic. How-tos and tutorial-style content are particularly adept at fleshing out finer points and they will act as worthwhile companion pieces to a more word-heavy white paper or editorial.