The CEO of digital pin boarding site Pinterest, which enables its users to bookmark or ‘pin’ image centred items of interest, last week unveiled new search technology that will guide its users to the images they wish to find. The new search capabilities will move away from traditional text search which leads to text answers, instead providing descriptive guides to help users sift through the ideas and images that other users have already ‘pinned’.
Pinterest, which is based in San Francisco, launched in 2009 and now has over 30 billion images that users can ‘pin’. Ben Silbermann, Co-founder and CEO describes the site as “the world’s largest human curated collection of things.”
Speaking to reporters and over one hundred of the company’s dedicated users Silbermann went on to say that Pinterest’s new search and navigation technology is primarily based on scrolling and tapping and was developed with mobile phones in mind, since 75% of Pinterest’s traffic comes from mobile devices. The new technology will enable users to track their own custom categories of interest, rather than providing users with only pre-selected results. Silbermann added that guided search will “help you discover things where you didn’t know to ask the question in the first place.”
These new developments will further complicate Pinterest’s already complex operations. The site already has to manage trillions of data sets. The popularity of the site is in no doubt, however, with Silbermann claiming that the number of new ‘pins’ added to the site in the last six months has grown by 50%.