The concept is that LinkedIn users will now be able to obtain information about a specific company and its products or services in which they are interested, by visiting that company’s dedicated page on the LinkedIn website. The blog post states: “Showcase Pages are dedicated pages that allow companies to highlight different aspects of their business and build relationships with the right community. Whether it’s a brand, a business unit, or an initiative, following a Showcase Page will provide you the updates you are most interested in.”
These dedicated pages will allow companies to promote their business in detail and target information more directly to those users that are really interested. The pages are intended to be regularly updated to keep followers abreast of the latest developments by the contributor.
Once logged in to LinkedIn a user can choose to be updated in respect of a particular business by simply clicking on a “Follow” button.
Companies interested in creating a Showcase Page firstly have to identify their business sector and then by simply using a dropdown menu an administrator can choose to create a Showcase Page. Once that page has been created the company can start sharing its content.