<![CDATA[When planning a corporate blog, it can be all too easy to commit any one of a number of sins. Whether it?s creating bland and unimaginative content, splashing ?marketese? all over the pages or making the whole affair a self-congratulatory love fest; getting the content wrong will have readers heading for the back button on their browsers in their droves. A great corporate blog will address the following key areas: Why Should I Choose You? This should be the focus of every corporate blog. Answer any of the tough questions that may be posed by your customers, such as, ?why do I need your product?? and create content that speaks directly to them. Ensure content is not just lifted from the company mission statement, but is humanised writing that can enthuse customers to actually choose you. What do you Really Think? This can be a minefield, as bringing opinions to any corporate arena can cause problems. Opinions, and the debates that they can produce can help to draw a real buzz to your blog. If your blog can attract experts from the field to comment, as well as the wider population, you are creating something that will be genuinely interesting. Don?t try to grab attention or foster debate by posting controversial, inflammatory or overly grumpy comments, as this is unlikely to paint your company in a positive light. ]]>
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