Reddit, the self-styled “front page of the Internet”, has introduced a new way of accessing its content with a pleasing new app for iOS (the Android version is due to appear immanently).
It’s easy to get addicted to Reddit after frequenting its user-generated news and posts (having the power to vote content “up” or “down” undoubtedly has buzz value). But for the newcomer, navigation can be a little bewildering. Reddit, it has to be said, is a little content-dense. The new “Ask Me Anything” (AMA) app is designed to solve that problem for users accessing the network through the mobile channel.
And it does a pretty good job, unlike the network’s earlier attempt at an official mobile app, which bit the dust soon after its launch because too many users complained that it was badly designed. The AMA app is sleeker, smoother and simpler. Reddit VP Ellen Pao told Variety magazine that it’s designed to help users new to the network to find their way around its open interview content, and follow the AMAs that tickle their interests.
It looks a lot cleaner and lighter than the text-heavy website and its navigation options really do help users to sift through the mass of existing AMAs (the Q&A sessions usually feature topical newsmakers or celebs).
The app is but the first of a number of new mobile software initiatives that the network has in the pipeline, and it’s an inspired choice. A dedicated app for the site’s open interview content is a canny way to entice new mobile users into becoming devotees. And it shows that the network is seriously developing its mobile presence.