• HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
call
01263 889269
fb in tw
  • HOME
  • WHAT WE DO
    • ARTICLES
    • EDITORIAL
    • BLOGGING
    • ECOM
    • NEWS
    • TRANSLATION
    • OUTREACH
    • VISUAL
  • ABOUT US
  • BLOG
  • CONTACT US
  • JOIN OUR NETWORK
Book a Consultation

Instagram unveils new business tools for brands

June 2, 2016
-
Blog
-
Posted by David Hobart

Instagram has unveiled a range of new business tools to help brands and enterprises to boost their engagement with followers and find new customers. The social media platform claims that the arrival of analytic insights and business-specific profiles will enable publishers to “create more relevant and timely content.”

Currently, brands do not know how many people are actually viewing their news feeds when a video or photo is posted or engaging with content when using the Explore tab or visiting a profile page. This will now change with the introduction of “Insights,” which will provide businesses with actionable information on which posts resonate more with users.

Brands will now be able to track impressions counts for the posts they make and see a further breakdown of three key metrics for the content that was the most popular with users. The Insights tool will also track follower activity on an hourly basis and provide an overview of followers based on age, gender and location.

Business profile

To get access to this new treasure trove of information, brands must make a business profile for free. The business profile allows enterprises to set up a new “contact” button so that customers can get in touch by either calling, texting, or emailing. It also unlocks the ability to gain insights and use the new “Promote” feature.

“The ability to promote lets you turn well-performing posts into ads right within the app – helping you connect with even more customers,” Instagram said in a blog post. “Simply pick a post you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose.”

Tailored content

Instagram added that the new business tools will make it “much easier” for enterprises to thrive and grow. These new major features are set to roll out in the US, New Zealand and Australia during the next few months before a wider launch takes place in regions across the globe by the end of the year.

Tags
Business Tools
Customer engagement
Instagram
Social
← PREVIOUS POST
Page speed will soon affect mobile rankings
NEXT POST →
Blogging is most valuable content channel, says report
  • Content Writing
  • News Feeds
  • Language & Localisation
  • Content Marketing
  • Video Production
  • Photography & Graphics
  • Content Placement
  • Audience Builder
[sc_twitter_feed]
Categories
  • Blog
  • Latest News
  • Uncategorized
Archives
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • July 2013
  • June 2013
  • March 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • October 2008

Related News

Other posts that you should not miss.

Starbucks teams with local websites; offers customised content to users

August 18, 2010
-
Blog
Read More →
Posted by David Hobart
1 MIN READ

Why Google Authorship should be part of your 2014 content plan

November 12, 2013
-
Blog

You may only be dimly aware of its potential, but Google Authorship should be an essential part of your content marketing strategy over the next 12 months. Here’s …

Read More →
Posted by David Hobart
3 MIN READ

Facebook and Google in race to connect

June 5, 2014
-
Blog

Since June 2013 it has been clear that Google has grand plans to bring the internet to the remotest corners of the Earth. That month saw them announce …

Read More →
Posted by David Hobart
1 MIN READ
footerimg

Call Purecontent on +44(0) 1263 519749 or contact us using the form above. We would love to hear about your next content project.

United Kingdom

cc-contact First Floor, North Lodge Park, Cromer, Norfolk NR27 0AH

sales@purecontent.com

+44 (0)1263 519749

United States

cc-contact Suite 136, 99 Wall Street, New York NY 10005

sales@purecontent.com

+1 6468 591 132

Services

  • Articles
  • Editorial
  • Blogging
  • Ecom
  • News
  • Transcreation
  • Visual
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links
  • cc-social-links

©2021 Purecontent

Instagram unveils new business tools for brands | Purecontent
×

Download Brochure

Please complete the form below to download our latest brochure.