Facebook has unveiled a new technology service, which will make sharing content easier on the social network site. App Links was unveiled at Facebook’s f8 conference on Wednesday, and is the result of Facebook’s acquisition of Parse, a mobile app services company.
App Links is Facebook’s attempt to solve a big problem occurring in the world of mobile computing – users are spending more time on apps rather than on the web. So far there is yet to be a technology that is able to link content from inside apps, but Parse founder Ilya Sukhar is determined that App Links will change that.
Google is also trying to tag and index content in mobile apps, to expand its already far-reaching grip on the search engine market. They are working with San Francisco based URX who are developing new types of links for mobile apps, but Facebook Chief Mark Zuckerberg denies that the two companies are in a race to develop new linking technologies.
“Facebook and Google are coming at it from different perspectives” said Zuckerberg. Facebook’s goal is to “enable people to be able to share content from different apps”, while Google “is more about searching in apps.”
Zuckerberg realises that there is also a big hurdle for mobile app links, and that is the extra work involved in their creation. While web links are easy and automatic, while putting links on apps involves more work: “The unfortunate situation right now is that on desktop web or web in general, everything automatically has a URL. But in mobile it’s the opposite” says Zuckerberg.